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IE
Executive Producer, Content Transformation and Immersive Experiences
IEEEPiscataway, United Statesfull_timeVerifiedPosted 22 Sept 2025
💰 $225,000/yr($180,000/yr – $225,000/yr)
About the role
Executive Producer, Content Transformation and Immersive Experiences - 250276: KNW-D90
The Executive Producer, Content Transformation & Immersive Experiences, will lead the design and execution of strategies that transform IEEE's owned content into compelling digital and live event experiences. This role will amplify IEEE's stories, heritage, achievements, and communities of influence through innovative multimedia activations, digital storytelling, exhibits, and live experiences.
Focused on events and multimedia experiences, this role will work in close collaboration across IEEE but particularly with strategic direction from the CMO and Creative Director for overall brand strategy, voice and distribution channels. The person in this role will also partner with the Chief Innovation Officer to collaborate on new approaches to content creation using modern techniques like AI and advanced analytics.
With an initial emphasis on IEEE's heritage content transformation (and magazine collections, e.g.), this leader will create a strategic roadmap for content activation for events, videos, etc. —leveraging cutting-edge tools and technologies to engage global audiences, extend IEEE's event reach and impact through engaging experiences, and advance the organization's mission.
Key Responsibilities
Description
Job SummaryThe Executive Producer, Content Transformation & Immersive Experiences, will lead the design and execution of strategies that transform IEEE's owned content into compelling digital and live event experiences. This role will amplify IEEE's stories, heritage, achievements, and communities of influence through innovative multimedia activations, digital storytelling, exhibits, and live experiences.
Focused on events and multimedia experiences, this role will work in close collaboration across IEEE but particularly with strategic direction from the CMO and Creative Director for overall brand strategy, voice and distribution channels. The person in this role will also partner with the Chief Innovation Officer to collaborate on new approaches to content creation using modern techniques like AI and advanced analytics.
With an initial emphasis on IEEE's heritage content transformation (and magazine collections, e.g.), this leader will create a strategic roadmap for content activation for events, videos, etc. —leveraging cutting-edge tools and technologies to engage global audiences, extend IEEE's event reach and impact through engaging experiences, and advance the organization's mission.
Key Responsibilities
- Content Transformation & Strategy • Lead the transformation of IEEE’s owned content into modern, scalable stories and experiences. • Partner with the IEEE History Center and IT subject matter experts to develop tools, processes, and operational approaches for content curation and asset management. • Serve as strategist and creative director, ensuring the right heritage content is produced and reaches the right audiences on the right platforms through partnership with and guidance from our marketing and brand SMEs. • Greenlight projects, recommend CEE departmental funding, and contribute to business cases and proposals for Board, Marketing or committee approval as appropriate.
- Heritage Content Activation and Community Building • Act as a bridge between content creators and the market, engaging museums, media distributors, and other partners to amplify exposure and identify promising distribution opportunities. • Build systems to spotlight milestones, awards, and significant IEEE achievements through compelling multimedia content and live experience activations. • Works with and through IEEE Marketing to identify and leverage distribution. • Works across the organization with key stakeholders to build community and ensure that each activation and event encourages ongoing volunteer, event participant and conference/event stakeholder engagement. • Understands data strategy and works hand in hand with IT and Chief Data Officer.
- Collaboration & Partnerships • Work with the IEEE History Center and Volunteer Committees to inventory, curate, and prioritize content, creating a sustainable development pipeline. • Embed multilingual and multicultural considerations into all content planning and production. • Collaborate across IT, Marketing, and other departments to align messaging, tools, and processes. • Ensure compliance with rights management and clearance standards. • Engage internal SMEs, distributors, broadcasters, and media platforms to identify how IEEE content could fit market demand. • Partner with global marketing teams to shape content packaging and positioning for maximum reach. • Guide agencies and partners on individual activations working closely with our multimedia and studio team.
- Exhibits & Live Experiences • Develop exhibit programs and strategies in collaboration with historians, editors, and content producers. Include and envision programs that have sustained impact. • Provide creative direction and oversee the integrated voice and presentation of exhibits. • Engage museums, cultural institutions, and event venues to create activations tailored to their audiences. • Produce launches, activations, panels, and live experiences—both as stand-alone events and embedded within IEEE conferences and meetings.
- Innovation & Emerging Media • Champion the use of cutting-edge production tools and p
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