Director Worldwide Marketing, Mezigdomide– Multiple Myeloma

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Position title: Director, WorldWide Marketing for Mezigdomide

The Director, Worldwide Marketing for Mezigdomide will be a critical member of a high performing team and will work closely with cross functional and regional partners to deliver on the launch of two Mezigdomide combinations in RRMM and prepare for future indications of this very important asset. 

Responsibilities include, but are not limited to, the following:

• Serve as the launch lead for the Successor-1 indication (MeziVd), while partnering closely with the team on the launch of the Successor-2 (MeziKd) indication.

• Lead development and ensure readiness for upcoming CSRE deliverable.

• Serve as a key member of the extended Global Product Team, providing critical commercial input and shaping the overall product strategy and clinical development / life cycle plans.

• Identify and analyze market trends.  Apply deep market and competitive insights to define growth opportunities and ensure competitive readiness.

• Partner with the team in ensuring clear differentiation in a very competitive landscape and defining clear strategic imperatives to gain and maintain leadership position.

• Establish clear positioning and differentiation vs other Myeloma Assets in the portfolio.

• Serve as key commercial liaison with Market Access (and other) counterparts in development/execution of JCA strategy for Mezigdomide.

• Develop brand strategy and launch planning (@ T-24 months), collaborate with the team and with core markets to ensure launch readiness, and drive successful execution of the brand strategy.

• Launch activities include partnering on associated workstreams such as positioning, messaging, branding, unbranded campaign, label optimization, forecasting, brand planning, and other key projects/activities to ensure strategic clarity across S-1 and S-2, and with Iberdomide.

• Ensure strong collaboration and alignment of overall strategy with Strategy Team and other Myeloma teams including Iberdomide and Cell Therapy.

• Lead all aspects of interface with GPS team for Mezigdomide, ensuring alignment with the team on key deliverables.

• Engage with key opinion leaders, establish strong partnerships, and ensure appropriate customer feedback and customer-centric thinking in strategic plans.

• Manage agency/vendor partnerships.

Requirements:

• Minimum of 6+ years of pharmaceutical industry experience, with 4+ years of commercial experience and preferably at least 3 years oncology/hematology therapeutic area.

• Experience launching and/or developing new products, ideally in hematology/oncology.

• Skilled at developing strategic plans, positioning, branding, and messaging.

• Strong strategic thinking, business acumen, adept with business analytics & forecasting.

• Demonstrated customer insight and analytical skills, including market research and competitive landscape analysis, and financial analysis.

• Excellent communications skills; ability to make compelling presentations to executive management; strong influencing skills, collaborating across functions and geographies.

Critical Competencies & Characteristics for Success

Values - Demonstrates BMS Values:  Integrity, Passion, Innovation, Accountability, Urgency, and Inclusion.

Leadership skills - Achieves organizational focus on key priorities, actively communicates and coaches. Values diverse and opposing views. Strong organizational and administ