Senior Growth Marketing Manager (Hybrid)

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

 📍Your Impact Starts Here

We’re looking for a Senior Growth Marketing Manager to accelerate how small businesses discover and choose Homebase. You’ll own high-impact acquisition programs across paid digital, offline, and emerging channels, pairing creative intuition with sharp analytical thinking.

This role blends hands-on execution with strategic leadership — shaping our channel mix, driving experimentation, and unlocking new ways for Homebase to show up where small business owners already are. You’ll collaborate deeply across the GTM and Product ecosystem to fuel high-quality signups and paid customer growth.

Here's how you'll contribute:

Own and scale acquisition across modern growth channels

• Lead paid acquisition across core digital channels

• Launch tests across emerging and test channels (e.g., Influencers, paid social)

• Coordinate with Content and Brand programs to build brand authority and visibility

Run innovative, AI-enabled growth experiments

• Build experimentation roadmaps with clear hypotheses, structured tests, and fast learning cycles

• Apply the scientific method rigorously — structured tests, strong analytics foundations, rapid iteration

• Identify new, creative, influencer, and emerging channels where small business owners discover products

Build automated workflows that scale acquisition

• Create or refine AI-powered automations connecting analytics → creative → bidding → reporting

• Use tools like AirOps, Zapier, Claude, Perplexity, Profound, and other LLM-based systems

• Scale content-led acquisition via automated, human-in-the-loop blog and video workflows

Optimize channel mix, strategy, and early funnel performance

• Assess current mix and quickly propose “dial up / dial down” strategies that impact signups in the first 30–60 days

• Partner with our digital agency — but with hands-on ownership of campaign changes when needed

• Experiment with direct mail, audio, CTV, and other high-potential non-core channels (nice-to-have)

Drive higher-quality signups and conversions to paying customers

• Focus on quality, not just volume — measuring early engagement, activation, and paying conversion

• Use segmentation, routing, and creative optimization to increase quality signups

Collaborate across a deeply cross-functional GTM system

• Work closely with Organic, Creative, Product Marketing, Product Growth, Lifecycle, Sales, and RevOps

• Ensure unified customer journeys from acquisition → onboarding → paid conversion

• Operate with high collaboration and shared ownership across the funnel

🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

• 5–8+ years in growth marketing, acquisition, or performance marketing roles

• Demonstrated success driving growth through GEO, AEO, SEO, and LLM-based discovery

• Hands-on experience managing campaigns in Google, Meta, Bing (scrappy budget environments preferred)

• Proven ability to manage and get leverage from digital agencies while also being hands-on in platforms

• Strong experimentation rigor — hypothesis-driven testing, structured measurement, and iteration discipline

• Experience in consumer or prosumer growth environments (e.g., Canva, HoneyBook, insurance, marketplaces)

• Daily use of AI tools; ability to show measurable workflow improvements

• Experience building automated growth workflows (e.g., reporting, keyword ops, creative briefs)

• Familiarity with LLM-driven search ecosystems, citation strategies, and E-E-A-T improvement

• Scrappy operator who thrives with lean resources (no $100M budgets here — you’re excited by constraints)

• High urgency and pace; ability to drive meaningful acquisition impact within