Brand Marketing Associate II - Healthy Skin

Job title:                             Brand Marketing Associate II– Healthy Skin 

Department / Division:  H&W / Marketing

Salary Range:                   $66,799 - $86,446

Location:                            Ada, MI

*Note: This position is a hybrid remote/office role, and you must be able to report in person to Ada on Tuesdays, Wednesdays, and Thursdays as part of our collaboration days, with Monday and Friday optionally in the office or working from home*

 

What’s special about this job:

In this role, you will guide Amway’s Health Skin Platform investment by partnering directly with markets to deliver compelling HW programs, including GTM Plans and activities, and providing goal-based customer and business owner solutions that encompass Lifestyle, Business Opportunity, and Product.

 

How you would contribute to the role:

Guide Amway’s Heathy Skin Platform investment by partnering directly with markets to deliver compelling HW programs, including GTM Plans and activities, via providing goal-based customer & business owner solutions that encompass Lifestyle, Business Opportunity, and Product. Partnered in developing global Healthy Weight and Healthy Aging business plans (short & long), annual operating plans, and strategic direction for the enterprise. Lead the Global Healthy Skin POD and be accountable for all market performance deliverables. Collaborate with Category Marketing Teams, Sales, I&S, and Technology to bring platform programs/solutions to life in partnership with the markets. Core Responsibilities for the global platform team include global Healthy Skin Portfolio Design, Social Media, Branding / Creative, H&W Technology Program/Solution Experience, Direction of Physical Presence / Virtual opportunity, Adjacent Space Innovation / Investments, Brand Guidance & Standards, Program, Solution & Product Training, Global Resourcing & Communication.

 

Other responsibilities include but not limited to:

• Strategic Leadership: Partners with Healthy Weight and Healthy Aging lead to design global business plans for programs that deliver breakthrough growth, including annual category plans and long-range marketing plans.  Provides direction to Regions that help to mine, bottle, and scale Marketing plans
• New Product/Technology Innovation & New Value Creation: ​ Lead global, cross-functional teams to develop and inform the launch of a robust and balanced pipeline of global new products to support the Amway Program universal goals. 
• Develop Adjacent Spaces:  ​Assist in developing global strategies and inform marketing plans to develop high-potential adjacent spaces, including priority segments and hero products new to Amway and the world that will drive consumer penetration. ​
• Brand Equity: ​ Participate in the development of consume