Senior Manager, Marketing, Houston, TX

 

Together, we own our company, our future, and our shared success.

 

As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.  

 

Company : Black & Veatch Corporation  

Req Id : 103232 

Opportunity Type : Staff 

Relocation eligible : No 

Full time/Part time : Full-Time  

Project Only Hire : No 

Visa Sponsorship Available: No 

The Opportunity

Ensures delivery of Enterprise Marketing for Global Advisory and across client segments to position the Black & Veatch brand and sell our full portfolio of solutions to contribute to top and bottom- line growth by filling the sales funnel with qualified leads. Serves as a support role for Global Advisory Marketing Lead and marketing partner for assigned solutions, including BV Cybersecurity.

Key Responsibilities

Responsibilities: 

• Supports the enterprise marketing strategy
• Support Global Advisory Client Marketing Lead with the design, build and project management of marketing campaigns​, including packaging of Solutions to enable Marketing of BVs full portfolio
• Engage in the writing of Solution specific value propositions​ for Global Advisory and Cybersecurity Solution sets
• Convert client facing segment strategies and plans into marketing plans to reach new Cybersecurity clients and markets  
• Develop and apply Client type value propositions for selling Cybersecurity Solutions across new and existing clients
• Design, build and project manage planned and ad-hoc marketing campaigns for Cybersecurity portfolio offering 
• Support fulfillment of sponsorship and advertising opportunities in coordination with PR and Media team
• Ensure brand management during tactical execution of all client facing marketing efforts​
• Plan, schedule, manage and promote content through social media channels aligned with PR and Media team
• Plan, manage, and develop thought leadership content for key campaign initiatives ​
• Lead in the planning and active management of budgets for Cybersecurity events, associations, advertising, and creative production that support client and market goals​
• Plan, manage, analyze and qualify lead generation results in conjunction with Demand Gen team

Decision Rights: 

• Inputs into strategy and budget needs to enable delivery of Cybersecurity campaigns
• Collaborates with resources across Enterprise Marketing to efficiently and effectively manage workflow
• Manage the creation of value propositions and messaging as part of the overall enterprise marketing strategy

Skills: 

• Strong messaging and presentation skills.
• Experience in Marketing team leadership and ability to set vision and direction across a team for consistent messaging and outcomes.
• Ability to strategically plan and demonstrate creativity in both messaging and design for Marketing campaigns.
• Global experience.
• Strong collaboration and teamwork.

Key Linkages: 

• Direct engagement with Global Advisory leads and Enterprise Marketing leadership team.
• Collaboration across all parts of the Enterprise Marketing organization.
• Key relationships (outside of Marketing) including all parts and executive levels of the respective operating Sector, Strategic Growth functions, Sales, HR, Legal, Safety.
• Regional collaboration that helps ensure cultural awareness and understanding of marketing efforts.

Preferred Qualifications

• Qualifications: 
• Strong track record of marketing strategy development, particularly in a services industry where a Solutions portfolio is offered to clients
• Familiarity with energy, industrial manufacturing, water, and commercial markets.
• Experience with integrated marketing approach to define and differentiate offerings to existing and new clients.
• Proven ability to demonstrate geographic and cultural awareness and understanding of planned campaigns to reach diverse client types. 
• 10+ years of corporate and/or agency Marketing experience.
• Experience leading a diverse team for a global organization.
• Demonstrated ability to develop innovative and creative marketing campaigns.
• Understanding of an integrated marketing mix to support digital and traditional marketing efforts.

Minimum Qualifications

Educ