Senior Manager, Digital Product

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

The Sr. Manager, Digital Product serves as a Product Manager responsible for one or more products within the Correspondence Portfolio, part of Shared Services Advanced Technology (SSAT). This portfolio supports critical communications for Members, Plan Sponsors, and Providers, with a strong focus on resiliency, scalability, performance, reporting, and reconciliation across approximately 130 OMS/Quadient correspondence types. The portfolio also manages centralized member data related to communication preferences, profiles, and consents, enabling downstream consumption by multiple enterprise applications.

This role owns the product vision, strategy, and roadmap, translating customer and business needs into prioritized, measurable outcomes aligned to OKRs. The Sr. Manager partners closely with business, engineering, and cross-functional stakeholders to drive discovery, define scope, and ensure consistent, high-value delivery.

The Sr. Manager, Digital Product is accountable for intake grooming and prioritization, supporting PI planning, enabling teams through clear Definition of Ready (DoR) and Definition of Done (DoD), and providing direction by clarifying tradeoffs. The role ensures day-to-day execution while maintaining the conceptual and technical integrity of engagement platforms, journeys, and components. This individual also serves as the primary approver for completed work, ensuring delivery meets agreed-upon quality standards.

Working collaboratively with product leadership, Correspondence and Clinical stakeholders, analytics, and technology teams, this role aligns priorities across planning and delivery cycles and coordinates design, engineering, data, and operational inputs to deliver personalized, omnichannel digital engagement experiences. A strong emphasis is placed on innovation, data-driven decision-making, AI enablement, and continuous improvement to drive product adoption and market impact.

Key Responsibilities

Product Strategy & Leadership

• Own and drive product strategy, roadmaps, and priorities across one or more products while elevating product management practices.

• Advocate for the team’s work by clearly articulating product vision, value, and impact at all organizational levels.

• Identify and apply AI-driven opportunities to improve product capabilities, team efficiency, and innovation.

Cross-Functional Collaboration

• Partner effectively with technical, product, clinical, analytics, and operations teams to deliver outcomes aligned with enterprise priorities.

• Work closely with engineering teams on API design, system integrations, technical requirements, and architectural considerations.

• Collaborate across portfolios to ensure cohesive planning, prioritization, and execution of engagement initiatives.

Agile Planning & Execution

• Translate engagement strategies and business objectives into actionable features, epics, and user stories within a SAFe agile environment.

• Support Product Model adoption by partnering with Product Coaches and Product Champions to embed best practices across teams.

• Prepare teams for PI planning and delivery cycles by aligning scope, priorities, and dependencies.

• Absorb delivery noise and protect teams from low-priority or unplanned work, enabling consistent execution.

Team Enablement & Quality

• Guide cross-functional teams, including engineering, UX, analytics, and clinical technology partners—through discovery, delivery, and continuous improvement.

• Ensure work meets quality standards and acceptance criteria, serving as the primary approver for completed stories.

• Promote automation and testing practices to enhance delivery quality and reliability.

Performance Measurement & Optimization

• Define, track, and analyze key performance indicators such as open rates, click-through rates, conversion, engagement lift, and channel effectiveness.

• Use insights from data, experimentation, and testing to drive iterative improvements and optimize engagement outcomes.

Risk, Dependency & Market Awareness

• Proactively manage risks, interde