Social Media Content Lead

Description

  

The Basics 

Location: On-site across AFC Fitness locations (Bala Cynwyd, Radnor, Feasterville + Sports Complex)
Employment: Full-time preferred; open to internship or contract portfolio-building arrangements
Brands Supported: AFC Fitness, PADELphia, The Sports Complex, HPTA, Ballot Partners, and Ivy Rehab (potential collaboration)

ABOUT THE ROLE

AFC Fitness and its partner brands are seeking a highly creative, hands-on Social Media Content Lead to own strategy, creation, and execution of all digital content across our fitness clubs, sports complex, padel programming, physical therapy, and community events.

This role is perfect for someone who:

• Is energized by being out on the gym floor capturing content in real time
• Loves storytelling through short-form video and social-first campaigns
• Wants to build a dynamic, multi-brand portfolio across fitness, sports, and health

We are looking for someone who can identify moments of opportunity—events, member success stories, new programs, sports partnerships, training sessions, tournaments—and turn them into engaging content that drives brand growth.

PRIMARY RESPONSIBILITIES

• Plan and shoot and submit 10–15 high-quality content pieces weekly across      multiple brands
• Build content pipelines and calendars for:
  • AFC Fitness Clubs (Bala, Radnor, Feasterville)
  • PADELphia
  • AFC Fitness Sports Complex
  • HPTA 
• Capture onsite content including:
  • Member testimonials & training sessions
  • Athletic programs, leagues & events
  • Group fitness, PT sessions, facility highlights, equipment spotlights
  • Instructor/coach features & behind-the-scenes storytelling
• Manage content creation, engagement, and community interaction across platforms
• Collaborate with leadership to implement campaigns, promotions, and launches
• Track performance analytics and optimize content strategy

WHAT SUCCESS LOOKS LIKE

In the first 90 days, this role should deliver:

• A content calendar covering all brands
• Consistent weekly output of 10–15 strong pieces
• Increased engagement and reach across platforms
• Clear visual identity and storytelling tone
• System for capturing and posting real-world content weekly

REQUIRED SKILLS & EXPERIENCE

• Proven experience producing short-form content (TikTok/Reels/YouTube Shorts)
• Strong writing and storytelling ability
• Confident shooting and directing content on-site with staff and members
• Understanding of fitness culture, athletics, social trends, and brand voice

PREFERRED ATTRIBUTES

• Highly creative, proactive, and self-driven (creates content, not just schedules      it)
• Comfortable spending time onsite capturing live content daily/weekly (weekends and      evenings)
• Passion for sports, fitness, training, and community engagement
• Experience working across multiple brands simultaneously

WORK STRUCTURE OPTIONS

We are open to multiple hiring models:

? Full-time salaried role (preferred)
? Part-time or contract content producer
? Student intern or emerging professional building a portfolio

Compensation and structure will be based on experience and scope.