Lifecycle Marketing Manager, Chime Enterprise

At Chime, we're passionate about creating products that help people Unlock Financial ProgressTM. We’re a financial technology company, not a bank*, founded on the idea that basic banking should be helpful, transparent, and fair.

At Chime Enterprise, we extend this mission to the workplace. We partner with forward-thinking employers across the U.S. to provide them with proven solutions to drive engagement, productivity, and organizational success within their teams. Our enterprise suite of products helps employers support their employees at any point in their financial journeys, creating a more financially healthy and engaged workforce, empowering them to own the long-term value of their work and achieve their financial goals. 

We are a dynamic team of innovators driven by our mission. Joining Chime Enterprise means being part of a fast-moving startup culture within the larger organization at Chime, offering room for bold experimentation, big decisions, and exciting growth opportunities. We’re revolutionizing the future of work and unlocking potential for both employers and employees alike—want to join us?

About the role

We’re hiring a Lifecycle Marketing Manager to join our growing Product and Lifecycle Marketing team, supporting Chime Enterprise—our B2B platform focused on being the premier HR benefits platform, dedicated to holistic financial wellness that empowers employees to achieve meaningful financial progress directly within their workplace.

You’ll own and optimize lifecycle marketing programs that engage, retain, and grow our customer base through B2B2C and B2C channels. From onboarding to expansion, you’ll help shape the experience for business partners and their users, using segmentation, automation, and personalization to drive measurable outcomes and deepen client relationships.

If you’re passionate about B2C marketing, data-driven growth, and building campaigns that deliver real value to business partners, we’d love to connect.

In this role, you can expect to

• Design and implement full-funnel lifecycle strategies tailored to business clients, with a focus on onboarding, activation, upsell, and retention.
• Partner with Product, Sales, and Customer Success to map the enterprise customer journey and identify opportunities to drive engagement and satisfaction at scale.
• Lead experimentation and A/B testing for key lifecycle touchpoints, generating insights and driving optimizations across email, in-app, push, and SMS.
• Develop channel governance and messaging strategies that maintain consistency across our B2C communications ecosystem while aligning with the Chime Enterprise brand.
• Use analytics to measure campaign effectiveness and surface insights to cross-functional stakeholders, fueling continuous improvement.

To thrive in this role, you have

• 5+ years experience creating and managing lifecycle marketing campaigns, ideally in enterprise environment.
• Proven ability to drive business impact through multi-channel campaigns (email, push, in-app, SMS).
• Experience with experimentation frameworks and A/B testing to optimize performance.
• Strong analytical skills and comfort using data to drive decision-making.
• A collaborative mindset with experience working across Product, Sales, and Marketing functions.
• Proficiency with marketing tools like CustomerIO, Braze, Looker, and campaign management platforms (AI or predictive tools a plus).
• A self-starter attitude with a bias toward action and adaptability in a fast-paced, scaling environment.

The base salary offered for this role and level of experience will begin at $130,050 and up to $180,600. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that basic banking services should be helpful, transparent, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each