Sr. Consultant, P&C Agency Marketing

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

This role will be responsible for managing group-level messaging and activation strategies to improve brand health and awareness for the Nationwide Property & Casualty business.

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates will also be considered.
 

Example responsibilities include:

• Managing IA advertising – Lead P&C Marketing in defining our strategic objectives for paid media. Develop creative and media briefs, informing the development of our annual B2B media plan and in-market creative messages. Responsible for managing the working team and facilitating leader reviews and gaining alignment across stakeholders. Responsible for identifying opportunities to leverage the equity of enterprise campaigns and assets.
• B2B messaging – Own updates to the group-level story, ensuring our key messages fuel brand choice and align with current business objectives and priorities. Partner with business unit marketers to ensure consistency is threaded through business unit messages.
• Group-level agency value prop activation – Manage the strategy and execution of new initiatives intended to improve brand health and awareness and build equity in our group-level value proposition.
• Integrated planning – Manage the quarterly marketing planning process from pre-work to workshop facilitation to packaging and socializing the final plan. Coordinate across P&C Marketing, capturing a comprehensive and integrated view of the P&C Marketing plan for the given quarter.  
• Support the execution of brand health and brand lift studies to measure marketing’s effectiveness in improving awareness, brand perception and likelihood to recommend. Use insights to make recommendations on improvement opportunities.  
• Other duties as assigned. These projects will be the primary focus for this role; however, projects may change as business needs change.

Successful candidates will have the following skills and experiences:

• Strong, self-motivated marketer with proven experience managing highly strategic or complex initiatives
• Strong written communication skills, including experience with creative writing
• Experience managing advertising campaigns
• Experience developing and implementing activation strategies
• Skilled collaborator who can effectively work with and influence others
• Strong executive presence, comfortable presenting and gaining alignment from senior leaders
• Flexible and adaptable, comfortable managing through ambiguity.
• Strong project management skills with the ability to manage multiple projects with varying stakeholders and timelines

Compensation Grade: H3

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Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Senior Consultant, you'll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, we'll count on you to ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall.

Job Description

Key Responsibilities:

• Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business buildi