Paid Media Buyer / Marketing Manager

Join our client, a D2C company specializing in assistive technology mobile devices, as a Paid Media Buyer / Marketing Manager. In this role, you will orchestrate paid media campaigns across platforms like Meta and Google Ads, targeting caregivers aged 40-65 with their innovative assistive technology. With a monthly budget, you'll strategically allocate ad spend and spearhead retargeting efforts to maximize reach. Additionally, you'll play a pivotal role in nurturing the company's organic social media presence. If you're a digital advertising enthusiast looking to make a meaningful impact in healthcare, apply now.

This full-time position requires responsiveness from 6a - 2p EST (or 9a-5p EST)

Key Responsibilities

• Paid Media Buying: Effectively manage and optimize digital advertising campaigns on platforms such as Meta (Facebook and Instagram) and Google Ads. You will be responsible for allocating and managing a monthly budget ranging from $5,000 to $10,000.

• Retargeting: Launch and supervise retargeting campaigns to engage potential customers who have previously expressed interest in assistive technology mobile devices.

• Organic Social: In addition to paid media buying, you will play a pivotal role in organic social media management. This involves creating and curating content that resonates with our audience and contributes to our brand's online presence.

• Collaboration: Collaborate closely with the marketing team to ensure alignment between paid media efforts and overarching marketing strategies.

• Reporting and Analysis: Continuously monitor campaign performance, analyze data, and provide valuable insights to optimize ad spend and achieve a strong return on investment (ROI).

• Content Creation: Produce engaging social media content, such as TikTok videos and Instagram Reels, that aligns with the unique identities of our clients, who operate in the realms of B2B, D2C, medical devices, and higher education.

• Copywriting Excellence: Exhibit a talent for concise and persuasive copywriting, ensuring that each post and ad delivers a compelling message to the target audience.

Qualifications

• 1-3+ years of hands-on experience in paid media buying, with a preference for candidates who have worked in the D2C e-commerce sector.

• Proficiency in managing advertising campaigns on Meta (Facebook and Instagram) and Google Ads.

• Proven expertise in implementing effective retargeting strategies that maximize campaign effectiveness.

• A genuine passion for organic social media and the ability to actively contribute to content creation and engagement efforts.

• A track record of successfully managing advertising budgets and delivering results.

• Understanding of messaging and targeting best practices for seniors (40+ years).

If you are an ambitious marketing professional who excels in paid media buying, has a strong affinity for organic social media, and is eager to join a mission-driven company, we encourage you to apply for this role.

Important Information:

• Resumes should be in English. Non-English resumes will not be evaluated.

• Applications without videos will not be considered.