Senior Director, Brand Management

GEICO is looking for a customer-centric, dynamic leader with extensive brand management, cross-functional planning, creative stewardship, and customer insights experience to join GEICO as a Senior Director, Brand Management. You will launch the brand management capability within the GEICO Marketing Department, set the ambition for the practice, and drive the organization in establishing the best methods, tools, and ways of working that deliver on that ambition. As part of our Integrated Marketing flywheel model, you will collaborate with Marketing practice leads to create impactful, industry leading, and business driving initiatives, while ensuring a cohesive narrative across all customer touchpoints.

Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Chevy Chase, MD; Manhattan, NY; Chicago, Illinois; Cleveland, OH

This role reports into the VP, Integrated Marketing & Media. 

Responsibilities

• Grow and develop a high performing team of marketers.
• Drive both short and long-term brand growth and profitability
• Collaborate with Finance and PPM stakeholders to align on LOB goals and monitor progress against those goals
• Develop and maintain relationships with all Marketing practice leads to ensure alignment in overall planning and successful execution
• Manage a cross functional team including a brand manager, advertising (media & creative) strategist, performance marketing specialist, retention marketing specialist and a measurement analyst.
• Partner with COE specialists across sponsorship, media, creative, analytics, influencer, entertainment, corp comms, and customer journey marketing
• Set the strategic agenda that will keep the cross-functional Marketing department focused on the business and customer priorities
• In partnership with Sponsorships, Media, and Creative, determine how to invest the LOB’s annual Marketing budget to build industry leading Marketing plans across paid, earned, owned, and shared customer touchpoints
• Partner with our Culture Marketing group and the DEI COE to ensure inclusion throughout all Marketing initiatives

Deliverables

• Lead the creation of short and long-range business plans, setting objectives, mapping out the unit economics, determining key initiatives, and identifying KPIs grounded in consumer insights
• Analyze untapped customer opportunities and product/service white space, to identify new business and profit growth areas, as well as opportunities to grow brand favorability
• Maintain an in-depth understanding of business growth drivers, risk factors, and data trends related to customer acquisition, retention and cross-sell
• Identify territories and moments rooted in clear insights for media selection and creative development
• Produce quarterly brand business reviews highlighting actionable insights that Marketing practice leaders can use to enhance future work and improve business results going forward
• Partner with Marketing Finance to build LOB budgets and investment allocations across customer segments and distribution channels
• Deliver clear customer-first connected journeys outlining what to communicate, setting the actions we want the customer to take, and driving cohesion in the Marketing plan for optimal business outcomes

Desired Experience & Core Competencies

• Experience in brand marketing preferably with a Fortune 500 company
• Bachelor's Degree; MBA preferred
• Change agent who thrives in creating clarity in ambiguity
• Ability to drive strategy and execute with speed and high quality
• Comfortable producing and overseeing a high volume of work
• Experience in transformational organizations providing clear analysis of future opportunities and guidance on how to act now
• Significant experience in developing presentations for audiences at all levels
• Experience in evaluating creative concepts and assets based on strategic alignment and business impact
• Strategic thinker with the ability to inspire confidence from, and to collaborate with colleagues, internal stakeholders, and executive leaders
• Well versed in gathering data and developing qualitative insights to develop strategic plans
• Demonstrated success in writing clear briefs that inspire exceptional work
• Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals
• Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations
• Imports and Exports Good Ideas: Relentlessly seeks, shares and adopts ideas and best practices in and