Senior Visual Design Art Director

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.  Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.  We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.  Join our dynamic team and make your mark on the payments technology landscape of tomorrow. 

Job Detail:

We are in search of a Senior Visual Design Art Director with a visionary approach and an unyielding commitment to user-centered design methodologies. Your role will be paramount in shaping our visual identity and user experience, with a focus on producing content that not only engages our audience but also propels our brand to the forefront of the digital marketplace.

As the Senior Art Director, you will be the chief architect of our brand identity systems, ensuring that every aspect is strategically aligned for maximum impact and cohesiveness across all marketing channels. Your core responsibility will revolve around fusing creative vision with customer-centric design principles to craft experiences that not only captivate but also convert viewers into leads.

You will partner with our internal design teams and business associates to amplify the quality of design, maintain a consistent brand experience, and champion brand advocacy on a global scale. However, your primary objective remains to deliver designs that are not just visually stunning but also strategically optimized for customer engagement and lead generation.

In your charge, you will guide the artistic direction and conceptualization of marketing materials and customer experience channels, encompassing brand identity, social media, blog and web platforms, email campaigns, digital collateral, print materials, packaging, photography, and motion graphics.

The ideal candidate will possess a rich background in visual design and art direction, with a proven ability to weave strategic insights into impactful visual narratives. Your portfolio should demonstrate not just a flair for aesthetics but also an adeptness in harnessing design to drive user engagement and lead generation. As a leader, you'll not only steer creative development but also serve as an advocate for user-centered design, inspiring your team to push beyond conventional boundaries and create experiences that resonate with users and achieve business objectives.

Responsibilities:

• Working closely with the Creative Director, you will serve as the creative design lead, setting the direction for the company’s visual identity strategy and user experience design developing dynamic creative solutions and visual content across all marketing channels ensuring desirable experiences and engagement of our customers

• Collaborate with internal design teams and business partners to elevate design quality, establish brand consistency, and promote brand advocacy globally.

• Oversee the artistic and conceptual development of marketing initiatives, including but not limited to brand identity, social media, blogs, web channels, emails, digital and print campaigns, packaging, photography, and motion design.

• Integrate user-centered design principles, applying both qualitative and quantitative user research and analysis to create seamless and engaging experiences. Gather feedback from internal partners and team members and conduct user testing to validate design strategies.

• Drive the design process for Global Payments digital marketing channel properties (websites, social platforms, email, and landing pages) ensuring experiences are consistent, desirable, and aligned with customer interactions across multiple devices and delivery channels.

• Act as a user advocate within project teams and maintain effective collaboration with all stakeholders in the development of user experiences.

• Engage and guide a team of designers, company partners, and vendors providing direction and feedback, and fostering an environment of creativity and growth.

• Showcase both artistic creativity and flexibility as well as vision, project management skills, and organization

• Conduct training for the regional business designers and vendors and oversee asset development and management

• Promote ongoing awareness of design trends, standards, and processes

• Provide strategic support and governance of the global brand identity, including the transition and update of the visual identity across platforms and regions

• Provide a thoughtful and strategic design approach while consistently driving