Senior Director of Consumer Product Research & Data Analytics

Company Description

Sandisk understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re living in and that we have the power to shape.

Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality.

Sandisk has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward.

Job Description

Position Summary

Sandisk is seeking a seasoned and strategic Senior Director of Consumer Product Research & Data Analytics to lead our global efforts in unlocking deep consumer insights, market trends, and product performance data. Reporting to the SVP, Consumer, this role is critical in shaping product innovation, marketing strategy, and go-to-market execution by leveraging research and analytics to guide decision-making across the business.

You will lead a team responsible for primary and secondary research, competitive intelligence, consumer X segmentation, product usage analysis, and advanced analytics to support our consumer product roadmap and brand strategy. Your work will influence every stage of the product lifecycle—from innovation and development to positioning and lifecycle management.

Key Responsibilities

Consumer Insights & Product Research

· Lead global consumer insights strategy to uncover unmet needs, product usage behaviors, and emerging market trends.

· Design and oversee qualitative and quantitative research (e.g., ethnographic studies, surveys, focus groups, usability testing) to guide product development and user experience.

· Partner with product, marketing, and design teams to translate insights into actionable product features and positioning.

Data Analytics & Business Intelligence

· Build and scale a data analytics function focused on consumer behavior, purchase patterns, NPS, loyalty, and product performance.

· Define and manage KPIs and dashboards to measure success of product launches and marketing campaigns.

· Utilize advanced analytics (predictive modeling, segmentation, conjoint, etc.) to guide strategic initiatives.

Competitive & Market Intelligence

· Monitor competitive landscape and market trends to assess threats and opportunities in key consumer categories (e.g., memory cards, SSDs, USB drives, cloud storage services).

· Deliver regular executive-level reporting and actionable insights to inform pricing, innovation, and brand differentiation.

· Lead all brand health studies globally

Cross-Functional Influence

· Act as a strategic thought partner to Product Management, Marketing, Sales, and R&D teams.

· Translate data into compelling narratives that drive executive decision-making and cross-functional alignment.

· Contribute to global product roadmap planning, regional strategies, and channel development.

Leadership & Team Management

· Lead and grow a team of data analytics professionals.

· Cultivate a data-driven culture of curiosity, experimentation, and continuous improvement.

· Manage external research vendors, tools, and technology platforms.

Qualifications

Qualifications

· 12–15+ years of experience in consumer insights, product research, or analytics within a technology, consumer electronics, or CPG environment.

· Proven track record of influencing product development and strategy through data and insights.

· Expertise in both traditional and modern research methodologies and analytics platforms (e.g., SQL, Python, Tableau, Qualtrics).

· Strong leadership and team development experience, with ability to lead cross-functional initiatives.

· Excellent communication and storytelling skills; able to simplify complex data into executive-ready insights.

· Bachelor’s degree in marketing, Psychology, Data Science, or related field; Master's or MBA preferred.

Additional Information

Sandisk is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress