Director of Marketing

Overview

CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture, STEYR, CASE and New Holland Construction Equipment. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive work environment, passionate about empowering customers to grow, and build, a better world.

 

The Director of Marketing advocates for customers and potential customers with everything we do. Responsible for crafting breakthrough, relevant Go-To-Market plans, this person will be a dynamic and strategic leader who brings energy and passion into the business and who will encourage and inspire collaboration among a broad and diverse team.

Responsibilities

• Represent the voice of the customer, keeping the brand, brand voice and Go-To-Market plans laser focused on solving their problems and delivering a great experience.
• Deliver compelling, differentiated, and relevant storytelling to elevate the CASE brand position in North America across everything we do.
• Develop overarching Go-To-Market strategy for CASE Construction Equipment in North America – identifying the key segments, customers and key products and services to deliver the regions business goals.
• Lead the marketing team in crafting strategic campaigns to drive awareness and consideration among key customer groups generating leads for the dealer network – including advertising, PR, social media, trade shows and dealer integrations.
• Build cohesive product launch Go-To-Market plans, to not only connect with customers but also to ensure key stakeholders (internal and external) have the knowledge and skills to support.
• Lead the team in ensuring seamless communication plans for internal and dealer audiences.
• Collaborate on identifying and crafting sales enablement materials critical in delivering an outstanding customer experience.
• Elevate CASE’s digital experience ensuring the brand website delivers a modern customer experience.
• Identify sales and dealer incentives programs to drive competitiveness in the marketplace.
• Influence and elevate dealer network marketing strategies by providing coordinated campaign solutions and turnkey execution elements for dealer partners to use.

Team Leadership

• Build, manage and mentor an impactful marketing team ensuring unified approaches and cohesive collaboration.
• Influence colleagues across the business to set goals ensuring effective use of resources and simplified interactions with customers and dealers.
• Integrate across business units with colleagues in Parts, Service, Technology and other areas of the business critical to the regions' success.
• Agile and adept at doing a lot with limited resources.
• Partner with global counterparts to elevate brand position around the world.
• Cooperate with Commercial Training team to guide development of sales training materials to allow effective communication of product value, features and benefits to the field sales team & dealer network.
• Prepare regular reports and presentations on marketing metrics
• Preparing and reviewing monthly, quarterly, and yearly budgets, and allocating resources appropriately.

 

 

Qualifications

• Bachelor(s) degree in related field (preferred Business/Marketing/Communications or Agriculture)
• 10+ years of proven experience in a variety of marketing, product management, communications, or sales positions
• 5+ years of leadership experience leading team members in marketing, product management, communications, or events management

 

Company Benefits

CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it.  Our benefits package includes medical, dental, vision, disability, and life insurance.  Our industry leading 401k will support you in meeting your retirement objectives.  Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information! 

 

The annual salary for this role is $174,075 - $232,100 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

EEO

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, relig