Director, US Marketing - IPS (Fisher-Price)

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel’s US Commercial Marketing team localizes the global brand strategy to perform in our largest market.  The team is responsible for line selection, pricing, segmentation, demand creation, overseeing the local P&L and driving the go-to-market strategy for the US.  The Director, Marketing for the Fisher-Price business will provide leadership around marketing, business operations and customer management activities for the brands and product line to achieve financial growth and profit targets for the US market.  Your knowledge of the consumer, retail landscape, our business and utilization of successful marketing levers will drive our legendary brand forward. 

Job Description

The Opportunity: 

This Director Marketing role will specifically cover the Fisher-Price portfolio across Baby, Infant, Toddler, Preschool and Wood Segments, reporting to the Vice President of Marketing for Infant Toddler Preschool and Construction.  The ideal candidate will have the exciting opportunity to grow the business by recruiting young families and gift-givers into a leading brand that has 98% brand awareness and strong heritage with parents and grandparents.  We are constantly adapting our marketing strategies according to evolved consumer media consumption habits and so this position provides a strong and dynamic opportunity for someone who is passionate about Marketing.  

This role also requires a strong leader in turning insights into recommendations, working in collaboration with cross-functional teams across the business and coaching a strong team. Excellent relationships, communication and presentation skills are required not only for internal meetings but also for external presentations to Retail Buyers and Licensors.

This role has 2 Manager level direct reports and is based in our El Segundo office.

What Your Impact Will Be: 

• Develop strategic plans to achieve portfolio growth and profitability targets
• Marketing lead to drive demand creation for the Fisher-Price brand and all segments within the portfolio
• Manage A&P spend for the Infant Preschool category for consumer marketing campaigns
• Prepare Marketing briefs and partner with the media and creative teams on media other demand creation plans
• Partner with Customer marketing and Sales on retail merchandising and activations
• Engage with customers to share brand marketing and product strategies during selling cycles 
• Provide US market inputs to the global brand team on category opportunities and risks, influencing future product development
• Provide product concepts feedback, market dynamics, competitive insights and pricing feedback to the global brand team
• Provide input to the annual and quarterly financial forecasts for each segment of the portfolio
• Responsible for Infant Preschool quarterly forecast projections and business reviews with Licensors
• Responsible for aligning with demand planning and sales on sales forecasts of products for each toy season
• Engage with the insight teams and combine inputs from customer marketing leads and buyers to develop strategic brand plans
• Own final decision on proposal for line selection, strategic segmentation, demand generation plans and pricing of the entire category
• Prepare and present business plans and performance reviews to senior leadership

Qualifications

What We’re Looking For: 

• Minimum 10 years’ experience in consumer or brand marketing
• Bachelor's degree in marketing, business or related field; MBA required
• CPG or Toy industry experience preferred
• Demonstrated leadership, strong analytical and strategic thinking skills
• Excellent written/verbal, time management and quantitative/analytical skills required
• Proven ability to lead and coach a team
• Champion of culture
• Action-oriented and excellent decision-making skills
• Strong executive presence with ability to formulate a positive story from data
• Experience working in a dynamic environment with multiple stakeholders
• Advanced understanding of standard marketing techniques

The annual base salary range for this positio