Martech Lead

Job Role:

Job Role: Martech Lead 

Location: NYC, NY 

Duration: Fulltime

 

Marketing Technology Strategy

• Develop and maintain the enterprise marketing technology vision, strategy, and roadmap aligned with firmwide business objectives.
• Evaluate current-state marketing capabilities, identify gaps, and recommend future-state operating models.
• Lead strategic assessments of marketing platforms, customer engagement tools, data solutions, and emerging technologies.
• Create business cases supporting investments in marketing automation, customer data platforms (CDPs), AI-driven marketing capabilities, and analytics solutions.
• Advise senior leadership on industry trends, competitive benchmarks, and evolving martech innovations.

 

Martech Ecosystem Optimization

• Drive optimization and integration of core marketing platforms, including:
  
  • CRM systems
  • Marketing automation platforms
  • Customer Data Platforms (CDPs)
  • Content Management Systems (CMS)
  • Analytics and reporting solutions
  • Personalization engines
  • Digital experience platforms
  • Establish technology governance frameworks to ensure scalability, compliance, and operational excellence.
  • Rationalize vendor landscape and identify opportunities for consolidation, modernization, and cost optimization.
  • Lead platform selection, RFP processes, vendor evaluations, and implementation strategies.

 

Data & Customer Experience Strategy

• Partner with Data, Analytics, and Technology teams to develop customer-centric marketing capabilities.
• Define audience management, segmentation, and personalization strategies across channels.
• Support development of a unified customer view and data activation framework.
• Ensure marketing technology investments support first-party data strategies and privacy regulations.
• Design frameworks for customer journey orchestration and lifecycle marketing.

 

Digital Transformation & Innovation

• Lead large-scale marketing transformation initiatives from strategy through execution.
• Assess emerging technologies including:
• Artificial Intelligence
• Generative AI
• Predictive Analytics
• Marketing Automation
• Customer Journey Orchestration
• Real-Time Personalization
• Develop pilot programs and innovation frameworks to evaluate new capabilities.
• Create adoption strategies that drive organizational change and business value realization.

 

Stakeholder Management & Consulting

• Serve as a trusted advisor to senior marketing executives and business leaders.
• Facilitate executive workshops and strategic planning sessions.
• Translate business objectives into actionable technology and operational initiatives.
• Build consensus across marketing, technology, legal, compliance, risk, and procurement teams.
• Present recommendations, roadmaps, and performance metrics to executive leadership.

 

Measurement & Performance Optimization

• Establish KPIs and measurement frameworks for marketing technology investments.
• Define methodologies for tracking:
• Marketing ROI
• Customer acquisition efficiency
• Engagement performance
• Conversion optimization
• Operational productivity
• Leverage analytics to continuously improve marketing effectiveness.
• Deliver executive-level reporting and strategic insights.