Head of Marketing, Personal Care, North America, Care Chemicals, BASF - Florham Park, NJ (Hybrid)
BASFAbout the role
Head of Marketing, Personal Care, North America, Care Chemicals, BASF - Florham Park, NJ (Hybrid)
As the leading global chemical supplier for the personal care, home care, industrial and institutional cleaning industries, and technical applications in the agrochemical industry, BASF Care Chemicals is focused on partnering with customers to create innovative solutions with great speed and agility to meet the current and future needs of society in a more sustainable way. We are proud to contribute to the long-term success of our customers’ brands by offering a broad range of products and concepts such as common household items, like cosmetics, detergents and cleaners, as well as industrial products and processes like crop protection, rubber belts, hoses, concrete, and metal plating.
At Care Chemicals, we not only care about supporting our customers and achieving strong business results; we care about our team members. We aim to create a motivating, inspiring and inclusive work environment where all team members feel supported, heard and developed. Being part of our team means showing up every day to work collaboratively across functions to win for the overall success of the team. We value bringing diverse perspectives and backgrounds together to stretch our teams to think differently, have the courage to speak up and challenge the status quo, and problem solve for the greater good of our customers and society.
We as the Care Chemicals division of BASF carry the passion to care in our DNA: we care for our customers, consumers, employees, society and our planet. Come, be a part of our team and create Care Chemicals with us.
Where the chemistry happens…
The Head of Marketing commands an instrumental and key externally facing role with highly strategic regional and global accounts. He/she is actively involved in innovation management, Sales enablement, account strategy development and business strategy implementation driving superior customer and market understanding for significant profitable growth. Also core to their responsibilities is owning and driving operational marketing planning and execution both personally and through their direct reports.
The Head of Marketing will lead a team of 3 and is a key member of the North America Personal Care Leadership Team.
Formula for success...
Leveraging your progressive experience in Marketing and/or Sales, you will:
- Develop high performing teams with your impactful leadership, coaching and development of talent.
- Drive demand creation and lead generation through high impact operational marketing as well as a continuous finger on the pulse of the ROI of these efforts.
- Drive marketing as the central point in receiving the voice of customer from Sales, Technical Services, and leadership and subsequently translate these into market relevant solutions from a products and services perspective.
- Manage the innovation pipeline, ensuring a robust ideation process, thorough innovation project management, and effective product launch to enable high market value sales.
- Drive sales enablement initiatives to ensure commercial success with our existing portfolio.
- Continuously build on our market and competitive intelligence capabilities leveraging big data, social media, etc.
- Role model and drive a ROI mindset to ensure that the organization prioritizes initiatives with a continuous learning mindset.
- Be a champion of the business strategy throughout the organization to drive agility and a fail fast mindset.
- Manage the marketing budget for Personal Care Solutions in North America.
If you have...
- Bachelor’s degree in a related field; a degree in Chemistry and or Chemical Engineering is a plus coupled with strong commercial experience preferably in the Personal Care industry.
- Experience challenging the status quo with fresh perspectives on innovation and customer centricity.
- Experience managing, coaching and developing high performing teams.
Then...
Click below to Belong@BASF!
Create Your Own Chemistry when taking advantage of our Total Rewards.
At BASF you get more than just compensation, Medical & Dental. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Our Periodic Table of Benefits includes some additional perks below for starters…
- Flexible Work Arrangements whenever possible
- Retirement Benefits
- Maternity/Paternity Leave, Infertility & Adoption reimbursement
- Mentoring & Development Programs
- Employee Discounts
- Pet insurance
- Matching Donations to your favorite cause
- Acces
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s
Similar roles
Head Cashier - Downtown Store
City Market, Onion River Co-op
$38,000/yr
Retail Clothing Brand Ambassador - Dresses Multi-Vendor, Arrowhead Towne Center - Full Time
Macy's
7518 - Personal Assistant to the Head of Group (Bail Information Service)
Ministry of Justice
£38,316/yr