Jobs and Careers

Digital Content & Publishing Lead – Corporate & Investment Banking

San Francisco, United Statesfull_timeVerifiedPosted 7 May 2026

💰 $196,000/yr($100,000/yr – $196,000/yr)

About the role

About this role:

This role will lead digital content for Wells Fargo Corporate & Investment Banking (CIB) across priority web and social channels to expand reach and impact. You will connect content distribution to performance measurement, delivering insights that inform strategy, prioritization, and investment decisions. You’ll publish and optimize compliant market content to accelerate engagement while scaling output through strong risk controls and streamlined operations. Using performance data and sound judgment, you will continuously assess what’s working, what isn’t, and why—then apply those insights to drive improvement. This role follows a hybrid work schedule and can sit in Charlotte, NC; Irving, TX; Minneapolis, MN; or San Francisco, CA. The Wells Fargo job profile is Lead Marketing Consultant.

In this role, you will:

Content Strategy Implementation: Lead digital content strategy implementation across web and social channels to advance CIB priorities
Editorial Operations: Own editorial calendars and SLAs to ensure speed, accuracy, and consistency
Content Development: Translate complex market topics into clear, compliant, client‑ready content
SEO & Accessibility: Optimize content for SEO, accessibility, and engagement across owned channels
Risk & Compliance: Enforce pre‑publish risk controls and reviews aligned to policy and regulation
Stakeholder Management: Partner with stakeholders to capture insights and secure timely approvals
Analytics & Reporting: Measure reach, engagement, and conversion across digital channels
Performance Optimization: Turn performance insights into test‑and‑learn actions and investment decisions
Operational Excellence: Streamline workflows and templates to reduce time to publish and rework
Content Governance: Govern content libraries, taxonomy, tagging, and archiving for reuse and findability

Required Qualifications:

5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

Experience implementing digital content strategies for B2B financial services
Experience managing web and social editorial calendars under review SLAs
Experience translating complex market topics into compliant digital content
Experience optimizing content for search, accessibility, and engagement across channels
Experience implementing risk controls and review workflows for digital publishing
Experience using performance data to deliver insights, optimize content, and guide investment decisions

Office Locations & Pay Ranges:

550 South Tryon Street - Charlotte, NC ($100,000 - $163,000)
401 West Las Colinas Boulevard - Irving, TX ($100,000 - $163,000)
90 South 7th Street - Minneapolis, MN ($110,000 - $179,000)
333 Market Street - San Francisco, CA ($120,000 - $196,000)

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$100,000.00 - $196,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.