Managing Editor, Health Content

Help Us Shape the Future of Healthcare   At League, we’re big on building connections - both through our product and with each other. Our platform is consumer centric, personalized and always on. We’re reimagining the health benefits experience to give people a more consumer-centric way to manage their health: immediate, seamless, and tailored to their unique needs. It’s a front door to healthcare that empowers people to live healthier, happier lives. Every day.

Position Summary: 

As a Managing Editor, you will help implement League’s health content strategy - helping to build League’s brand credibility and inbound traffic around healthcare topics core to our business. Your main objective is to manage a team of freelance writers and copy editors as well as collaborate with supporting departments, monitor the results of various content campaigns and programs, and edit content pieces to ensure they follow tone and style guide.

In this role, you will maintain an editorial calendar and manage the creation of related primary health programs and derivative formats to support the publishing frequency required to build inbound traffic and engagement and ultimately drive users to have more positive health outcomes. Finally, you are responsible for conducting content audits, asset management and reporting.

In this role, you will:

• Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information and content performance analytics to deliver a content calendar created by the content strategy team.

• Create a steady stream of primary and derivative asset types through freelancers and third parties that can be leveraged across various channels and use cases.

• Engage and collaborate with cross-functional participants (e.g. product marketing, marketing, product management, benefits consultants, sales and customer success) as needed to support content ideation, creation, activation and measurement requirements.

• Manage meeting and resource schedules, workflows and deadlines associated with content activities

• Execute keyword research and define a keyword universe that aligns with audience needs, business priorities and inbound traffic goals, collaborating with the growth team.

• Collaborate with other functions to gather the information needed to optimize content asset creation, performance and measurement

• Collaborate with marketing program owners, content strategists and/or campaign managers to integrate and repurpose content marketing and campaign content where appropriate

• Collect, analyze and report on content marketing success via standard content marketing–related KPIs, using Web analytics tools, marketing automation platforms, social media management tools, etc. to inform and optimize ongoing content

• Oversee freelance content writers and process as needed. Collaborate with contributing departments and their needs.

• Maintain, update, and (create artifacts, as needed) to share with stakeholders to keep all team members updated on work progress and publishing of content

• Supervise the content creation process from writing through editing and publishing

• Maintain the style guide, brand voice and tone League wants to follow and edit content pieces to ensure they meet these standards

You have: 

• BA or MA/MS in English, journalism, marketing, liberal arts, media or communications, nursing or other clinical related degrees or equivalent experience

• 5+ or more of related experience (e.g. publishing, editorial, journalism, content marketing, copywriting, digital marketing, fact checking is a plus)

• 3+ years of experience editing service pieces and health education

• Complex project management experience

• Domain/product category experience desirable

• An interest in health and wellness topics and have a passion for helping more people understand and access health content and drive health outcomes

• Experience and interest in video and podcasting production is a plus

Please submit a portfolio of your work with your resume and cover letter - we want to learn more about you! 

 

USA APPLICANTS ONLY: The US-specific compensation range below for this full-time position is exclusive of  bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all US locations. Where in the band you may land is determined by job-related skills/experience and location. Your recruiter can share more about the specific salary range for your location during the hiring