Head of Marketing - new startup (healthcare)

Location: Remote / Poland / EU
Stage: Early-stage / company building
Product: Cardio-metabolic health platform

About us

We are building a new healthcare company focused on cardio-metabolic health — one of the most important and underserved areas in modern medicine, covering prevention, diagnostics, lifestyle change, long-term care and patient engagement.

We are starting from zero and looking for a Head of Marketing to design and drive our growth engine from day one. This is not a role for someone who only manages agencies or coordinates campaigns. We are looking for a builder, growth leader, and hands-on marketer who knows how to turn insights, data, medical credibility, and strong positioning into measurable traction.

You will join at the earliest stage and help shape how the company enters the market, builds trust, educates patients and grows across digital channels. The ideal person combines strategic thinking with hands-on execution, understands performance marketing and brand building, and is ready to operate in a highly regulated, high-impact healthcare environment.

What you’ll do

As the Head of Marketing, you’ll shape the company’s vision, growth engine, and market presence from day one.
You’ll combine strategic leadership with hands-on execution, turning data, creativity, and experimentation into measurable business results.

Your responsibilities will include:

• Co-creating the company, product and go-to-market strategy together with the founding team,

• Defining the brand positioning, communication strategy and market narrative for a cardio-metabolic health company,

• Designing and executing a full-funnel marketing strategy covering awareness, acquisition, conversion, retention and patient engagement,

• Building and optimizing acquisition funnels across Google, Meta, e-mail, remarketing and other relevant digital channels,

• Developing marketing automation processes that support patient education, onboarding, activation, reactivation and long-term engagement,

• Creating a data-driven growth model based on key metrics such as CAC, LTV, ROI, conversion rate, retention, churn and activation,

• Building a multi-channel content and communication ecosystem across video, social media, expert content, blog, e-mail, paid ads and landing pages,

• Translating complex cardio-metabolic topics into clear, trustworthy and engaging communication for patients and business partners,

• Developing educational campaigns around prevention, diagnostics, lifestyle change, obesity, diabetes, hypertension, cardiovascular risk and metabolic health,

• Building credibility through expert-led content, medical authorities, partnerships and PR activities,

• Designing and testing messaging, landing pages, funnels and campaigns through structured experimentation and A/B testing,

• Working closely with medical, product, sales and operations teams to align marketing with product experience and patient needs,

• Recruiting and leading a high-performing marketing team across performance, content, creative, analytics and partnerships,

• Managing external partners, agencies, creators, experts and media relationships when needed,

• Ensuring that all marketing activities comply with healthcare advertising, data protection, and medical communication standards in Poland and the EU.

What we’re looking for

• At least 5+ years of experience in digital marketing, including at least 2+ years in a hands-on growth and at least 2+ years in marketing leadership role,

• Proven experience in building and scaling growth campaigns with measurable business impact,

• Strong understanding of full-funnel marketing: awareness, acquisition, conversion, retention and customer/patient engagement,

• Hands-on experience with performance marketing across channels such as Google, Meta, e-mail, remarketing and paid social,

• Ability to design and execute 360° marketing strategies covering performance, content, brand, analytics, automation and growth,

• Strong analytical mindset and ability to make decisions based on metrics such as CAC, LTV, ROI, CPA, conversion, retention and churn,

• Experience with marketing automation, CRM, segmentation and lifecycle communication,

• Practical knowledge of analytics and tracking tools such as GA4, Google Tag Manager, Looker Studio, BigQuery or similar solutions,

• Ability to build clear positioning and communication around complex or expert-driven products,

• Strong content and messaging skills - you know how to turn complex topics into simple, cred