Senior Director, Consumer Marketing

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Digital Marketing

Job Sub Function:

Digital Marketing Strategy

Job Category:

People Leader

All Job Posting Locations:

Jacksonville, Florida, United States of America

Job Description:

We are searching for the best talent for a Senior Director, Consumer Marketing within the U.S. MedTech Vision organization and will be based in Jacksonville, FL.

This individual will lead the consumer marketing strategy, driving brand awareness, converting contact lens considerers and implementing effective consumer engagement strategies to promote the $1.8 billion dollar ACUVUE® brand for the U.S. Marketing organization. 

This leader will be responsible for the comprehensive consumer marketing strategies to enhance brand visibility and drive business growth for the ACUVUE® Brand.  This position leads the ACUVUE® demand generation, consumer experience and loyalty solution initiatives in the US market and has direct line management for the consumer marketing team.  Additional responsibilities will include: 

• Develop and implement comprehensive consumer marketing strategies to enhance brand visibility and drive business growth for the ACUVUE® Brand

• Evolve the consumer journey to increase conversion of considerers and loyalty of existing consumers engaging with ACUVUE®

• Own the strategy and execution of demand generation through organic and paid channels

• Lead the development and implementation of creative marketing campaigns across multiple channels, ensuring brand consistency and effective messaging.

• Develop consumer journeys to nurture and upgrade wearers through CRM

• Deliver on the rewards, loyalty and promotion strategy for supporting new and current wearers into ACUVUE®

• Develop the strategic roadmap for the future of loyalty programs

• Collaborate with corporate Media Excellence Team and media agencies in launch and execution of paid media campaigns

• Collaborate with cross-functional regional and global teams to conduct market research to identify consumer trends, preferences, and ensure seamless execution of marketing initiatives.

• Lead a team of marketing professionals, providing guidance, support, and encouraging a collaborative work environment.

• Oversee marketing budgets and allocate resources efficiently to achieve desired results.

• Stay informed on the latest digital marketing trends and proven methodologies and ensure ACUVUE® remains at the forefront of digital innovation.

• Ensure compliance with relevant industry regulations and ethical standards in all marketing activities.

• Other duties as required

Qualifications

• Minimum of a bachelor’s degree is required; MBA degree is preferred.

• Consistent track record of success (10+ years) in consumer marketing with a strong focus on digital marketing strategies and tactics is required; experience in the MedTech industry is preferred.

• Experience in Consumer-Packaged Goods (CPG) marketing is required.

• Ability to achieve results in Sales and Marketing through leadership experience, challenge the status quo and lead change is required.

• Ability to forge internal collaboration across all levels of the enterprise is required.

• Demonstrated success in driving customer acquisition, engagement and retention through digital marketing campaigns is required.

• Strong influencing skills with internal and external partners is required.

• Proven leadership ability to inspire and lead cross-functional teams across a large organization is required.

• Up to 20% domestic travel will be required.

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how visi