Regional Marketing Manager NYC

About Us

Imagine: 30 unique restaurants to order from, brought to your door in under 30 minutes. That’s what our customers experience.

At Wonder, we want to make world-class food within reach, no matter where you live. That’s why we’ve created a vertically integrated, new standard of dining that will allow you to enjoy menus from award-winning chefs and iconic restaurants across the country, all in one place. Our elevated brick + mortar locations will offer pick up and dine in options, as well as delivery to your home.

As a food-tech startup backed by top-tier venture capitalists and led by a team of experienced entrepreneurs—including some of the most accomplished leaders in the technology, culinary, and logistics industries—we’re growing. Join us in pioneering a new category of dining called “Fast-Fine”, and revolutionizing the way people eat.

About the role 

As the Regional Marketing Manager for NYC you will play a pivotal role in building the brand marketing and local partnerships strategy. You are not only a marketing campaign and partnership expert but also an expert in all things NY.  As a key face of the business, you will build relationships with local brands, businesses, and community partners, to drive awareness and acquire new customers.  You will be as savvy at building marketing campaigns relevant to the NYC customer as well as having a finger on the pulse of culture in NYC driving key brand partnerships. 

In addition to overseeing the marketing strategy and execution for this region, you will manage a local agency as to scale field marketing tactics.  

As the NYC Marketing and Partnerships Manager you are as much of an executor as a strategist.  In this position you will not only play a key role in building the brand with relevancy to NYC,  but you will also play a key role in developing the overall Regional Marketing program as we build to scale. 

This individual will sit on the Marketing team and report to the Director of Brand and Local Marketing within the broader Growth organization; there is a tremendous amount of growth potential for this role as Wonder continues to scale. 

Key responsibilities include: 

• Build and execute the marketing strategy for new store openings   

• Build and execute the marketing strategy to drive sales and traffic post opening for all of the NYC region as well as individual restaurants  

• Build NYC specific omni channel Wonder marketing campaigns in partnership with your internal marketing channel experts  

• Translate business strategy into marketing strategy and identify what channels are best to hit the goals of the business. When applicable, work with other members of the marketing organization for deployment on other channels. 

• Partner with the data team, as well as work independently, to analyze and interpret campaign response, customer behaviors, segment performance to optimize conversion/retention. 

• Work closely with the in-house creative team to drive regionally relevant creative. 

• Pull performance reports and share out on results to inform learnings and next steps. 

• Plan, coordinate and participate in local events and promotional activities to reach new customers, enhance our brand image and generate demand; responsible for pre, during and post event programming and recaps.   

• Own P&L and cost sheets for partnerships, brand activations, and events.  

• Manage field marketing agency as well as Brand Ambassadors (when needed) providing structure, guidanc