Sr. Marketing Specialist (CTS - Comcast Technology Solutions)

Make your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and guests worldwide. Become part of our award-winning technology team that turns big ideas into cutting-edge products, platforms, and solutions that our customers love. We create space to innovate, and we recognize, reward, and invest in your ideas, while ensuring you can proudly bring your authentic self to the workplace. Join us. You’ll do the best work of your career right here at Comcast. (In most cases, Comcast prefers to have employees on-site collaborating unless the team has been designated as virtual due to the nature of their work. If a position is listed with both office locations and virtual offerings, Comcast may be willing to consider candidates who live greater than 100 miles from the office for the remote option.)

Job Summary

Responsible for orchestrating seamless marketing-related projects and elevating the implementation of marketing activities across various organizational departments. A pivotal role in supporting the development and execution of digital marketing programs. Operates with moderate guidance, leveraging expertise within the realm of marketing strategies and initiatives.

Job Description

Step into the dynamic B2B world of Comcast Technology Solutions, where media, entertainment, and advertising innovations converge to shape tomorrow's landscape. Elevate our marketing initiatives with your strategic vision and creative flair!

As a Senior Digital Marketing Specialist, your keen analytical skills will power innovative campaigns. Collaborate closely with our sales and product marketing teams, spearheading impactful strategies for Comcast Technology Solutions and its innovative services. Anticipate diverse opportunities – from fostering employee advocacy to initiating trailblazing marketing endeavors. If you're ready to expand your marketing skill set, dive into exciting challenges, and leave a lasting impact, let's shape the future together!

Core Responsibilities

• Works independently and collaboratively with internal teams and outside vendors to further department projects and initiatives.
• Drive employee advocacy through programs including Comcast Ambassadors.
• Champions and propels initiatives forward with a masterful project management skill set. Asana or other project management platform experience a plus.
• Consistently navigates our CMS, executing website enhancements through application of HTML experience, and ability to seamlessly integrating forms with our marketing automation platform, and meticulously managing the customer journey taxonomy on the site. Experience in Drupal and Pardot a plus.
• Opportunity to dig into and build better user experiences for prospects and customers, and utilize creative ways to personalize our digital content.
• Supports lead queue management with routing and following up on interested leads that come through marketing efforts and/or via sales prospecting software.
• Enriches direct mail and gifting programs for both internal and external audiences, fostering meaningful connections.
• Proficiency in design tools such as Figma, Adobe Creative Cloud, etc. highly preferred.
• Reporting through GA4 experience
• Builds skillset in diverse marketing technology platforms to aid project support and ongoing management, encompassing ABM, marketing automation, and Salesforce CRM.
• Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Preferred Experience

• A minimum of 5 years of digital marketing experience
• GA4 experience is a plus
• Graphic design experience using Figma, Adobe Creative Cloud
• History of using Asana or similar project management platforms for tracking and communication
• Basic knowledge of HTML
• Experience with CRM's such as Salesforce is ideal, similar platforms applicable as well
• Vendor management experience is a plus

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our groundbreaking technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net P