Global Partner Marketing Manager–Digital Content

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Global Partner Marketing team helps harness the power of our ecosystem partners to create market distinction, drive awareness, pipeline and preference, to support the growth of Workday.

About the Role

The Global Partner Marketing Manager– Digital Content is responsible for supporting the content strategy for Workday’s Partner ecosystem, this includes Workday’s .com property as well as the partner portal (Partner Center).  This role will collaborate closely with workmates in the corporate digital team and the global partner organization.

We're looking for an experienced content marketer with a deep understanding of the value that content can bring, who also has a hands-on approach to writing. This role is key to  keeping  the Workday partner ecosystem informed and engaged, as well as engaging other important audiences (prospective partners, customers, analysts, and press) through enhancing our Partner Portal properties.

Specific duties include:

• Create and lead a strong online presence that builds the Workday ecosystem brand, educates and guides visitors at all stages of the decision-making cycle, and fuels Workday’s growth efforts

• Responsible for handling the Workday.com/partner pages.  Ensuring relevant, engaging and actionable information

• Collaboration with the corporate digital team to support the various audience digital journeys 

• Execute against the strategy to drive increased content engagement and site traffic 

• Build and maintain content for Workday’s most strategic partners

• Support marketing automation and create nurture journey’s to promote the Workday Partner Ecosystem

• Think like a partner, to ensure content is enhanced for all partners, as well as Ensure the content on the homepage(s) of the Partner digital properties are engaging, current, relevant and drive desired CTA’s

• Collaborate closely with the global partner operations, BT and marketing analytics teams to ensure streamlined navigation, ensuring partners have the right information in the most effective format

• Support partner engagement initiatives, including outreach strategy, push, build, test, and execution of best-in-class partner engagement campaigns

• Think Partner first–with a marketing instinct to drive content decisions for the Partner Portal

About You

Basic Qualifications

• 3-5 years of experience in marketing content development and storytelling with 2 years within B2B partner marketing capacity

• Experience working closely with Lifecycle lead, Research and Product to develop performance marketing strategies to create extraordinary partner experiences and drive user and revenue growth

• Ability to juggle multiple projects– deliver projects on aggressive timeline, and organize complex information so it’s clear, concise, and digestible

• Stay up-to-date with the latest product roadmap to ensure global partners are aligned and local needs are reflected accurately in the portal

• Must have a team-player attitude and strong cross collaboration skills

• Excellent storyteller with strong written and verbal communication skills

• Experience with leading and directing agency teams as needed

• Proficiency with marketing automation tools

Other Qualifications:

• Able to identify challenges, use insights, discuss and debate ideas to focus on what matters most

• Strong program and project management skills

• Curiosity: You don't take things as given

• Able to work independently and with ambiguity to develop a new concept

• Sense of humor

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