Senior Digital Marketing Specialist (Sr. Search Marketing and Optimization Specialist) – Hybrid R0046692

Senior Digital Marketing Specialist  (Sr. Search Marketing and Optimization Specialist)  – Hybrid R0046692

Job Description  

We are seeking a dynamic Senior Digital Marketing Specialist (Sr. Search Marketing and Optimization Specialist) to join our Division Marketing Team as we propel Wolters Kluwer Finance & Corporate Compliance (FCC) Division into the next era of digital marketing prowess. Central to our initiative is the enhancement of digital discovery, revolutionizing how our customers and prospects engage with our products across all fronts. 

The Senior Digital Marketing Specialist (Sr. Search Marketing and Optimization Specialist) will spearhead transformation across all facets of the FCC businesses, collaborating closely with each business unit team to devise and execute cohesive SEO/SEM, prospect journey strategies aimed at unlocking business synergies and achieving optimal efficiency and ROI. This role will report directly to the FCC Division Director of Digital Marketing and will work in tandem with the OneWeb team and marketing leaders in every business unit. 

The ideal candidate will possess a proven track record in driving inbound traffic and leads through search and related technologies, optimizing conversions through a detailed understanding of user journeys, coupled with an extensive understanding of digital marketing technology and e-commerce tool 

Hybrid: Eight days a month we come together in the closest office within 50 miles to experience the value of connecting with colleagues. You will report to the Director, Digital Marketing and work under the leadership of the VP, Business Enablement FCC Compliance Solutions. This role is a part of FCC HQ | C T Corporation System (DE).  | Please view site office directory for potential office preferences.

Required Job Qualifications (minimum):   

• Minimum of five years of experience in either B2B/B2C/B2P digital marketing projects and website management with a focus on search marketing, user journey and conversion optimization. 

• Strong background in delivering multi-channel, global digital marketing capabilities with a demonstrated track record of enhancing customer engagement and fostering revenue growth. 

• In-depth knowledge of search engine algorithms and ranking tactics, with a track record of success in maximizing inbound traffic volume from search engines to websites. 

• Experience managing external agencies/vendors. 

• Advanced familiarity with digital marketing and e-commerce tools including Google Search Console, Google Analytics (GA4), Webmaster Tool, Adwords and Search 360, Marketo, Pardot, Salesforce.com, Adobe Omniture, Adobe Target, Tag Manager, Conductor, and Brightedge. 

• International work experience in developing global and multi-lingual websites. 

• Advanced CMS skills and comprehensive understanding of information architecture, UX, analytics, testing, and web development, including mobile. 

Preferred Job Qualifications:   

• Bachelor’s degree in marketing or a related field; master's degree preferred. 

• Travel: one or two potential trips