Senior Brand Experience Marketing Director (Vital Proteins, Garden of Life, Nuun, Carnation, Solgar)

 

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

 

At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing. 

 

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers. 
 

 

As the Senior Director of Brand Experience for Nestle Health Science’s Lifestyle Brands – Vital Proteins, Garden of Life, Nuun, Carnation Breakfast Essentials and Solgar -  you will primarily be responsible for translating commercial priorities into consumer facing strategies, plans and executions that build the brands and drive the businesses. 

This critical role will help drive deeper brand relevancy and business growth through the intersection of marketing communications strategy, creative storytelling, channel media strategy (earned, owned, paid), experiential marketing, PR, influencer and creator marketing. You will work closely with internal and external partners to translate commercial priorities into consumer passions and bring to life each brand’s role in key moments throughout the wellness calendar. 

 

This role requires someone who can excel in both the traditional aspects of consumer marketing and the modern landscape of digital innovation, creator economy, social commerce, and community building on a portfolio scale. This includes leading the team in:

 

• Building deep insights into our most relevant customer groups, their lifestyle triggers and journey 
• Understanding the “Why” of our brands and translating this to consumer motivating engagement strategies and plans  
• Simplifying and decoupling the narrative for our brands to create distinct roles within our portfolio and our consumers’ lives 
• Creating immersive brand experiences across advertising, content, PR and IRL brand experiences  
• Delighting our communities of loyalists and advocates 
• Building growth momentum for brands of different sizes and trajectories

 

This position interacts with nearly every function within the business at a leadership level. The ideal candidate is a strong inspirational team leader who can manage multiple senior stakeholders, has a proven track record of translating business opportunity into communication strategy and execution, as well an understanding of the quickly evolving modern marketing media and creative environment. As a people leader, this candidate should also be effective at enhancing leadership and mentorship within the internal organization and managing agency relationships, demonstrating an ability to empower the teams while providing the vision for growing future Brand relevance, equity, and share.

 

Strategy & Execution:

• Brand Purpose and Positioning: Partner with the VP of Marketing and Brand Management leads to codify each brand’s distinct purpose, positioning and expression strategy (Brand World, Tone of Voice) 
• Annual Planning: Lead the translation of business needs into a comprehensive annual brand engagement calendar, encompassing earned, owned and paid media, brand experiences, and in coordination with retail activations to drive media to shelf connectivity; oversee annual budget allocations across the marketing communications plan to deliver on business results 
• Marketing Communications Execution: Oversee the entire brand experience through marketing communications, from brand campaigns to product launches to always on engagement through earned, owned and paid media as well as partnerships and IRL experiences.  
• Social Commerce, Culture & Community Building: Create innovative social culture and commerce strategies that resonate with distinct audiences. Build, grow, a