Vice President, Website Strategy

 

 

Alliant International University is a professional practice University committed to excellence in four areas:  Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement.  The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations.  Through its Mission, the University's goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues.  Core competencies of the University's training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students, faculty.

 

Our Mission:
Alliant International University prepares students for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world.

 

 Our Vision:
An inclusive world empowered by Alliant alumni.

 

 

Position Summary:

The Vice President of Website Strategy is responsible for leading the strategic development, optimization, and management of Alliant's web properties. This role requires a strategic thinker with deep expertise in website development, digital marketing integration, and data-driven decision-making. The VP will oversee a high-performing hybrid team, manage cross-functional projects, and collaborate closely with technology partners and internal stakeholders to ensure the website aligns with and drives the company’s business objectives.

 

STARTING SALARY: $185,000 annualized (exempt position).

BENEFITS PLANS INCLUDE: Medical/Prescription, Dental, Vision, Health Care & Dependent Care Flexible Spending Accounts, Voluntary Life and AD&D, Voluntary Benefit Plans:  Accident, Critical Illness, or Hospital Indemnity Insurance, Legal Plan, Transportation Spending Account, Employee Tuition Waiver.

 

Minimum Qualifications:

•              Bachelor’s degree in Marketing, Computer Science, Business, or a related field; a Master’s degree or MBA is preferred.

•              Minimum of 10 years of experience in website strategy, digital marketing, or web development, with at least 5 years in a leadership role.

•              Proven track record of managing and executing website strategies in alignment with business goals.

•              Experience with CMS platforms such as WordPress, Drupal, or equivalent, and understanding of CMS implementation and optimization.

•              Deep knowledge of search engine optimization (SEO) practices, digital marketing channels, and web accessibility standards.

 

Skills:

•              Strategic Planning & Leadership: Ability to craft and execute website strategies that align with company objectives.

•              Technical Expertise: Knowledge of the latest web technologies, analytics tools, and CMS platforms.

•              Data-Driven Decision Making: Proficiency in data analysis and the ability to leverage metrics to drive website improvements.

•              Project Management: Strong organizational skills to oversee complex projects, including budgeting, resource allocation, and scheduling.

•              Communication: Exceptional written and verbal communication skills, with the ability to present technical concepts to non-technical stakeholders.

•              Team Leadership: Experience leading and developing a hybrid team of internal and external web developers, designers, content creators, and analysts.

 

Duties & Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

1. Strategic Planning & Execution

  a. Develop a