Senior Marketing Specialist

This job leads the development and implementation of complex marketing programs and projects in support of one or more business segments. Supports customer acquisition, enrollee retention, product marketing, and portfolio maintenance activities.

• Develops segment and marketing strategies and program plans aimed at increasing new sales and retention and typically spanning multiple audiences, including customers and enrollees.
• Develops positioning, key messages, and reasons-to-believe for segment related communication efforts.
• Oversees development and maintenance of marketing collateral, including marketing brochures, flyers, web and digital messaging, and direct marketing.
• Leads cross-functional teams to execute segment and marketing programs/projects, portfolio management, and operational/process improvements. Internal partners include Sales, Product, Creative Services, Underwriting, Actuarial, Operations, Legal/Compliance, and Technology. External partners include distribution partners, advertising agencies and print, mail house, and fulfillment vendors.
• Manages program budgets.
• Monitors and reports to management on performance, response and ROI of programs to ensure that they meet program and financial objectives and presents recommendations for improvements.
• Assists in assessing market segment and competitive landscape to improve or launch new programs.
• Coordinates training and communications with internal and external cross-functional partners to ensure seamless program updates and roll out to field.

• 4+ years of experience w/Bachelor’s degree
• 6 years related experience and 2 years supervisory experience preferred
• Experienced developing and executing marketing strategy, tactics, and approaches including direct marketing, digital, and web/online
• Experience leading cross-functional teams to achieve program objectives
• Excellent verbal and written communication including strong composition, editing, and proofreading skills
• Ability to convey complex information to non-technical audiences
• Strong analytical, strategic thinking, and problem-solving skills
• Excellent communicator and creative thinker
• Detail-oriented
• Advanced organizational/time management and project management skills and multi-tasking abilities
• Demonstrated ability to be flexible, work with ambiguity, and work with urgency to meet deadlines
• Advanced verbal and written communications skills, including presentations
• Healthcare or dental industry experience preferred
• Proficiency in computer programs such as Smartsheet, Adobe Suite including Adobe Analytics, and Google Analytics strongly preferred

Base Pay Information

The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental’s assessment of the candidate’s knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity. $59,000 - $130,900

Behind the smile! We are dedicated to safeguarding the health and financial stability of our employees and their loved ones. This commitment extends beyond the workplace to foster personal growth and holistic wellbeing. Our life-changing rewards package includes:

• Competitive base and incentive pay 
• 401(k) with robust matching and non-matching contributions
• Rich medical & pharmacy benefits
• 100% employer-paid dental and vision benefits
• Holistic wellbeing program with deep financial incentives
• Generous paid time off plus 12 paid holidays and your birthday off
• Culture of growth and learning: career development; tuition reimbursement; recognition program
• Family support: adoption assistance, fertility treatment, child, elder & pet care assistance
• Social responsibility and volunteer opportunities
• Employee discount program

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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