Affiliate Marketing Manager (Strategic Partnerships)

 

LOCATION: 

This position is a remote, work from home position, as are all positions at Acceleration Partners (a structure central to our culture and our vision to change the work/life paradigm). Candidates who live in the following States will be considered:  CO, CT, IL, MA, NH, NJ, PA, RI, VA, WA, CA, FL, GA, MN, NY, OR, TX, NC, OH, SC, TN. Some travel is required for client meetings or other internal meetings, conferences, etc. 

THE ROLE: 

We are seeking an experienced Strategic Partnership Development Manager, ideally with business development/sales experience, to join our team. This person will be responsible for generating revenue and managing strategic partnerships for some of Acceleration Partners’ largest and most complex managed programs globally. This role will dot into our Client Services team offering strategic guidance to their client portfolio, managing relationships with performance partners, supporting media buying and placement planning efforts, and supporting growth strategies that are aligned with their clients’ goals. This person will be required to join client calls to pitch high value opportunities, to provide strategic insights, efficiently forecast results and align their progress to goals. Strategic thinking, problem solving, and self-reliance are key for this role.  

  

TOP 5 JOB RESPONSIBILITIES: 

Client Revenue: 

• Publisher Performance: Contributes to overall revenue goal for Growth & Partnerships department, and the growth of managed clients, through creation of high potential relationships and optimization of publishers, which includes but is not limited to paid placements, CPA increases and products for reviews. 
• Performance and Placement Trackers: Consistently updates G&P department relationship tracker with details on the partnerships they facilitate; updates client-approved placement tracker. 
• SME in Client Verticals and Partner Relationships: Is a trusted and knowledgeable resource; is an expert in verticals of managed clients; proactively leads conversations to lend expertise and knowledge across the org. 

Business Development and Publisher Relationships: 

• Proactive Research: Identifies new, high-quality partnerships and/or areas of opportunity based on client needs, industry evolvement; utilizes resources such as the Pub Dev weekly roundup and SimilarWeb. 
• Persuasiveness: Successfully recruits high-potential partners to join client programs; explains the value of joining and promoting client programs and/or successfully negotiates paid placement terms and fees. 
• Relationship Fostering and Growth: Has best in class interactions and/or relationships with top performing publishers and has a trusted network of partners on behalf of managed clients. 
• Written and Verbal Communication: Is comfortable with cold emailing; communications are clear, informative, and engaging. Asks relevant questions when speaking to publishers to vet opportunities. Manages day-to-day communication with top publishers in program (when owning paid placements and optimization). Communication is managed independently 95% of the time. 
• Initiative: Has a proven track record of identifying and executing upon areas of opportunity and optimization across program to drive revenue growth. 

  

Strategy and Execution: 

• Alignment to Client Strategy and Goals: Participates in SPD engagement kickoff call with client and ongoing calls as needed; asks appropriate questions and has a clear understanding of client goals and KPIs. 
• Creation and Ongoing Ownership of Strategy: Creates plan for recruitment and/or paid placement initiatives that support the client’s program, including expected timeline for execution. Executes paid placement strategy, including negotiation of terms, campaign set-up, commission changes and coordinating communication with partners. Executes recruitment strategy, including list building, outreach template and tracker. Manages 95% of strategy without regular assistance from manager. 
• Strategy Pivots: Adapts to change and pivots strategies to reach client goals; sets expectations and projects new goals when not achievable. Consistently able to communicate and push back when client goals are unrealistic without damaging relationships. 

  

Pitching Opportunities: 

• Persuasiveness: Consistently demonstrates intellectual curiosity; challenges the status quo, regularly pitching and gaining approval on new, innovative and or out of box opportunities