Product Line Manager - Emerging Innovations Group

Requisition Number: 65661

 

Corning is vital to progress – in the industries we help shape and in the world we share.

 

We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.

 

Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers. 

Role Purpose

The purpose of this position is to provide product line management for Corning products.  The scope of the role includes defining the product and value proposition, making decisions on pricing, placement, and commercial launch plans, quantifying the product value proposition, and developing compelling sales aids. 

Key Responsibilities

Developing and implementing product strategy in tandem with cross functional resources

• Establish project objectives and articulate customer needs: what is the problem to be solved or capability the customer desires?
• Interpret market demand and provide key input/conclusion for capacity planning through forecasting and demand management. 
• Develop deep comprehension of the customers’ products systems and how they impact our products’ specs and value proposition.
• Own product line Profit and Loss (P&L) statement and understand impact of product definition on costs and profitability.
• Develop overall product line plan and roadmap that connects to financials and technology strategy.
• Act as the key coordinator between Account Management organizations and Commercial Technology, Operations, Development and Engineering.

Developing and implementing pricing strategy

• Develop pricing strategy based on cost analysis, competitive analysis, value analysis/proposition and shareholder needs.
• Develop and implement pricing process for efficient and effective price management that meets all contractual requirements as defined with legal.
• Work with legal and sales to define contractual and licensing terms and act as an approver of the supply agreement and licensing process; assess contract terms.

Create compelling selling materials that clearly articulate the value proposition

• Directly contribute to creation of the value prop content, product definition, and ‘elevator speech’.
• Create key messaging and sales aids (messaging, graphics, demos, videos) that build upon the value prop and the most effective way to communicate our product value. 
• Work with sales to segment customer base and refine market forecast. 
• Attend customer meetings where the innovation product selling deck is presented and gather and address feedback. Identify new opportunities to further improve the innovation product’s performance.

Requirements

• Bachelor’s degree in business or technical field.  Desired: Master’s degree in business administration or equivalent
• 5+ years of experience in commercial or business roles.
• Product line management, marketing, or sales/AE customer facing experience in a business approximately > $50M annual revenues.

Desired Skills and Behaviors

• Knowledge of glass technology
• Knowledge of marketing; business exploration and commercial operations
• Forecast modeling competency
• Business acumen and systematic skills
• Systems comprehension and impact on quantification of value proposition
• Ability to speak both internally and externally
• Desire to work directly with customers
• Ability to prioritize and effectively manage time
• Entrepreneurial mindset comfortable with ambiguity
• Ability to work with customers with different cultural backgrounds
• Ability to coordinate effectively with internal matrix functi