Director, US HCP Marketing

Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multi-dimensional expansion to reach more patients through a rich pipeline of differentiated assets, led by VYVGART, our first-in-class neonatal Fc receptor blocker approved for the treatment of gMG, and with the potential to treat patients across dozens of severe autoimmune diseases.

We are building a new kind of biotech company, one that maintains its roots as a science-based start-up and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company, our partnerships, our science, and our people, because when we do, we deliver more for patients. 

The Director, US HCP Marketing will develop strategy and execute tactics, directed at health care professionals treating people living with one of our in market neurology indications: chronic inflammatory demyelinating polyneuropathy (CIDP) or generalized myasthenia gravis (gMG). The initial focus of the role will be to support the development of HCP strategies and tactics, inclusive of unbranded disease state education and branded education to continue growth of the VYVGART franchise and achieve business objectives.

This role will report to the Senior Director of HCP Marketing, Indication Lead, and will partner closely with key internal and external cross-functional partners to plan and implement personal and non-personal tactics to support the Launch. In close collaboration with the rest of the Marketing team, this role will support the VYVGART Hytrulo® brand and portfolio strategies with pull-through to Commercial Field Force, KOL engagement, Peer-to-Peer Education, and National and Regional Congress presence and execution. The Director will also deliver on key brand expectations such as Brand Planning, Tactical Planning, Launch Readiness, and Quarterly Business Reviews.

This is an exciting time to join an enthusiastic, innovative, growing team to continue delivering on a successful commercial product launch with 2 neurology indications in market. We seek a marketer who thrives in a nimble, fast-paced environment, is willing to embrace the challenge, is passionate about science, and deeply motivated to deliver impact to people living with rare diseases.

Roles and Responsibilities:

• Support the development and execution of the Branded VYVGART Hytrulo (efgartigimod) strategy, messaging and tactics for US HCPs

• Ongoing development and updating of the VYVGART Hytrulo (efgartigimod) strategy and Brand Plan

• Ensure customer and competitor insights drive actionable updates to strategy

• Lead KOL engagement planning and HCP Advisory Board planning and execution to gather relevant customer insights as needed

• Lead development of the strategy and key tactics directed at educating the extended care team (non-prescribers, nurses, and office staff) to expand awareness and reach of VYVGART Hytrulo

• Ensuring readiness of materials to support the XFT Commercial Field Organization, including territory business managers (TBMs), field clinical educators (FCEs), Thought Leader Liaisons (TLLs), etc.

• Work cross-functionally to prepare the XFT Field Organization and drive brand direction at POA meetings, training, etc.

• Management of key Agency Partners, including the Brand AOR, Medical Education Agency, Peer2Peer Agency, and Congress partners, in the development and execution of market development and brand plans. Ensure marketing direction is pulled through and project timelines are met

• Support the VYVGART brand strategies with pull-through to national congress channel and regional congress execution. Lead congress strategy for the brand, including cross-functional congress planning, booth design, and execution of commercial tactics, sponsorships, and event to achieve brand objectives

• Partner with non-personal promotional (NPP) lead to align strategy and tactics to drive brand growth, as well as to optimize data analytics and inform business decisions

• Work closely with Legal, Regulatory and Medical Affairs to effectively navigate Promotional Material Review process, prioritize and ensure timely and compliant development of HCP-directed tactics.

• Develop and mentor fellow HCP Marketing team members to help improve team / brand performance, and increase marketing skills and capabilities across the organization

• Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives.

Education, Experience and Qualifications:

• The US Commercial organization is Boston-based; this person is required to be in the