Experienced Automotive BDC Specialist

Redlands CDJR is Hiring an Experienced Automotive BDC Specialist!

Location: Redlands, CA (500 W Redlands Blvd, Redlands, CA)
Schedule: Full-Time (Evenings, Saturdays, some holidays required)
Pay: $65,000–$95,000 per year (base + performance bonuses/commissions)
Employment Type: Full-Time
Department: Business Development Center (BDC) / Sales Support

Overview

Redlands CDJR, proudly serving Redlands, Riverside, San Bernardino, Moreno Valley, and the Inland Empire, is seeking an Experienced Automotive BDC Specialist to join our high-performing team.

If you have proven dealership BDC experience, thrive in a fast-paced environment, and consistently hit performance targets, this is your opportunity to grow with a premier Chrysler, Dodge, Jeep, and Ram dealership.

Responsibilities

• Promptly respond to and qualify inbound leads from website forms, chats, phone calls, emails, social media, and third-party sources.
• Conduct outbound follow-up via phone, text, and email to nurture prospects, re-engage prior customers, and promote inventory, specials, incentives, and service campaigns.
• Schedule quality test drives, finance appointments, deliveries, and service visits while confirming all appointment details.
• Meet or exceed daily, weekly, and monthly KPIs including contact volume, appointments set, show rates, and CSI scores.
• Accurately document all customer interactions and updates in CRM systems (DealerSocket, VinSolutions, or similar).
• Collaborate closely with sales and finance teams to ensure smooth handoffs and strong pre-appointment support.
• Stay current on CDJR inventory, incentives, financing programs, and Southern California market trends.
• Support retention efforts through loyalty outreach and consistent follow-up communication.

Requirements

• 2+ years of proven experience as a BDC Representative/Specialist in an automotive dealership (prior dealership BDC experience mandatory).
• Demonstrated success in appointment setting, lead conversion, and exceeding performance goals.
• Strong phone presence, objection-handling skills, active listening, and rapport-building ability.
• Proficiency with dealership CRM/lead management systems and digital communication tools.
• Ability to multitask in a high-volume, fast-paced environment.
• Professional, enthusiastic, customer-focused mindset.
• High school diploma or equivalent (associate’s or bachelor’s degree preferred).
• Reliable transportation and flexibility for evenings, Saturdays, and some holidays.

Nice to Have

• Experience with Chrysler, Dodge, Jeep, or Ram sales/service processes and incentives.
• Bilingual (English/Spanish).
• Experience with outbound prospecting and retention campaigns.
• Knowledge of current automotive market trends in Southern California.

Benefits

• Competitive compensation with uncapped bonus/commission potential.
• Health, dental, and vision insurance.
• 401(k) retirement plan.
• Paid Time Off.
• Overtime pay eligibility.
• On-the-job training and manufacturer certifications.
• Growth opportunities and career advancement paths.
• Employee discounts on vehicles, parts, and service.
• Modern facilities and supportive team environment.