Field Marketing Manager, Dallas
Justworks, Inc.About the role
Who We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
If this sounds like you, you’ll fit right in.
Who You Are
Are you an enthusiastic marketer who thrives on building connections, supporting local communities, and creating memorable experiences? Do you enjoy collaborating with cross-functional teams and being a key driver of community engagement and brand visibility? If so, we’d love to meet you.
We are looking for a motivated and detail-oriented Field Marketing Manager to help grow Justworks’ presence in the Dallas market. This role is ideal for someone with early field or event marketing experience who is ready to take ownership of regional programs and collaborate closely with Sales, Partnerships, and Growth Marketing to support pipeline goals.
You bring strong organizational skills, creative thinking, and an eagerness to roll up your sleeves and make an impact in the local small business ecosystem.
Your Success Profile
In this role, you will:
- Support regional pipeline goals by helping execute and optimize localized field marketing programs.
- Strengthen the Justworks brand in Dallas through thoughtful event execution, partner activations, and community engagement.
- Collaborate with Sales and Partnerships teams to ensure strong alignment and follow-through on local opportunities.
- Learn and apply best practices from our national field marketing playbook while bringing local creativity to the table.
What You Will Work On
Event Execution & Program Support
- Plan and execute localized events such as workshops, happy hours, and community activations in partnership with the Field Marketing team.
- Manage logistics, vendor coordination, promotional materials, and onsite execution to ensure exceptional experiences.
- Partner with the Sales team to align field efforts with regional priorities and prospects.
Community & Partner Engagement
- Build relationships with key small business organizations, coworking spaces, and ecosystem partners in Dallas.
- Support co-marketing activations with brokers, accountants, and VC-backed networks relevant to our core customers.
- Identify and support opportunities to integrate customers into our regional presence (e.g., as speakers, vendors, or hosts).
Marketing & Sales Alignment
- Coordinate with Sales and Partnerships to ensure strong communication and follow-up for leads generated through field activity.
- Enable Sales with event toolkits, timelines, and pre-event lists to drive attendance and engagement.
- Participate in regional GTM meetings and serve as a connector between marketing and the field.
Performance & Optimization
- Track event performance, lead capture, and post-event engagement with support from Marketing Ops.
- Share learnings and help improve field processes through feedback loops and internal documentation.
How You Will Do Your Work
Success in this role requires a combination of strategic thinking, execution excellence, and strong cross-functional collaboration. You will excel if you:
- Think Big & Move Fast – You’re a self-starter with the ability to build programs from scratch while driving results in a fast-paced environment.
- Are a Relationship Builder – You have deep connections in Dallas and a proven track record of engaging with local business communities, influencers, and partners.
- Have a Data-Driven Mindset – You measure what matters and use analytics to optimize event impact a
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