Senior Demand Generation Manager

Aktana is seeking a talented Senior Demand Generation Manager to join our Marketing team. We are looking for someone to own and drive our multi channel campaigns and who thrives in a fast-paced environment. We want this person to take ownership of the role and who isn’t afraid to take risks and bring new ideas. 

Responsibilities

• Build campaign plans based on demand gen best practices.
• Validate buyer personas and work with internal stakeholders on campaign plans; create the content required to drive campaigns (short-form content for social media, emails, SEO updates)
• Work with product marketing to derive product value campaigns for various buyer personas that differentiates product offering from that of the competition.
• Develop content and work with copywriters to develop content that will engage and educate targeted segments, drive demand, revenue and meet relevant business goals.
• Work with SEO agency to drive direction and manage the execution of recommendations.
• Create and manage demand generation campaign calendar, work with the broader marketing team and partners on deliverables and deadlines.
• Manage design and execution of email marketing, social, and other digital marketing executions.
• Accountable for ensuring all campaign leads are tracked, scored and routed appropriately, with a commitment to data hygiene; regularly analyze campaign performance.
• Share insights from campaign plan and actual campaign data; drive improvement in execution across content types and channels
• Monitor prospect engagement by sales for timely lead conversion and follow up to maximize action and return on campaign investments
• Continually measure campaign performance and share data for optimization. Regularly report campaign performance metrics to key stakeholders.

Requirements

• 5+ years experience planning and executing successful lead and demand gen tactics including inbound marketing, email marketing, content marketing, SEO, PPC, and social media.
• Stack: Salesforce Sales Cloud (CRM), Salesforce Marketing Cloud Account Engagement (Previously Pardot), LinkedIn, Wordpress
• Pardot expertise specifically required.
• Experience leveraging email, video, webinars, ebooks, whitepapers, blogs, social media and press as strategic channels to promote campaign programs and events.
• Self starter who enjoys strategy AND execution.

Why you'll love working at Aktana

Aktana is constantly looking for exceptional talent to join our team. One of the many traits that makes us unique is that we are Global. Our customers come from a wide variety of backgrounds and so do our people. Everyone adds to our culture, and that makes us strong. We are devoted to providing equal employment opportunities irrespective of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. 

We value hard work, transparency, and collaboration – and we like to have fun too! It’s important we work as One Team and have a culture of feedback. Whether given good or bad information - we help each other and our customers make better decisions. If you share our values and passion to make patients’ lives better through technology, we are excited to welcome you.