Senior Analyst, Data and Insights, Marketing Analytics

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

The Times is looking for a senior data analyst who is passionate about data and eager for the opportunity to support our journalistic mission. As part of the Data and Insights Group (DIG), you will join a large community of data analysts who partner with Product, Engineering, Marketing, and PMO teams across the business.

You will support the Owned Media team which is responsible for our owned marketing channels including email, display, audio, and print. You will report to the Senior Manager of Owned Media Analytics. This is a hybrid role, working in our New York, NY office.

 

Responsibilities:

• Lead the measurement framework and testing agenda for Marketing in Audio, Display, and SMS channels.

• Collaborate with the advertising team to ensure parity on reporting of revenue numbers from Owned efforts in display and audio channels.

• Advise the Owned Media team on areas of opportunity, specifically as pertains to shifting metrics, and improving performance.

• Build new metrics to report on product engagement attributed to media efforts.

• Conduct analysis to determine which surfaces, messages, and creatives are most impactful.

• Build visualizations to communicate complex media topics and results.

• Be responsible for monitoring and accuracy of data and reporting.

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

 

Basic Qualifications:

• Degree in an analytical field such as economics, stats/mathematics, or computer science or 3+ years experience in an analytical role.

• Advanced proficiency in SQL and familiarity with big data warehouses such as Google BigQuery.

• 3+ years of experience communicating cross-functionally, presenting insights to team members and company partners.

• 1+ years of experience with data visualization tools such as Mode, Tableau, or Lookr

• 1+ years of experience with A/B testing.

 

Preferred Qualifications:

• Experience with synthetic control or geo experiments

• Experience Advertising or Marketing data

• R or Python Proficiency

 

REQ-019104

The annual base pay range for this role is between:$101,000—$110,000 USD

 

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

We are  an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.  The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. 

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance"