Senior Director Consumer Marketing

About Acadia Pharmaceuticals

Acadia is advancing breakthroughs in neuroscience to elevate life. For 30 years we have been working at the forefront of healthcare to bring vital solutions to people who need them most. We developed and commercialized the first and only FDA-approved drug to treat hallucinations and delusions associated with Parkinson’s disease psychosis and the first and only FDA-approved drug for the treatment of Rett syndrome. Our clinical-stage development efforts are focused on Prader-Willi syndrome, Alzheimer’s disease psychosis and multiple other programs targeting neuropsychiatric symptoms in central nervous system disorders. For more information, visit us at Acadia.com and follow us on LinkedIn and X.

Please note that this position is based in either San Diego, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.

Responsible for leading, planning, and implementing the consumer marketing strategy and all patient-focused touch-points critical to commercial success of Nuplazid. Adept at using diverse elements of the marketing mix and to deliver an excellent patient and caregiver experience, from awareness to ongoing treatment.

Primary Responsibilities:

• Strategic insight toward refinement of the Nuplazid overall marketing strategy
• Leading the development and implementation of an innovative, powerful multi-channel consumer marketing plan, from media and strategic partnerships to patient awareness, engagement, and activation
• Develop breakthrough creative including video, digital, social, website, email/CRM and print
• Lead refinement and expansion of robust, data-driven digital, social and mobile plan to engage and activate consumers
• Systematically develop and track metrics for media mix, consumer engagement and promotional effectiveness, while linking to the broader success metrics of the brand
• Building a seamless, lock-step partnership with critical partners such as corporate affairs, advocacy, and health-care professional marketing
• Cross functional leadership to gain alignment in focus and timing with internal partners both strategically and tactically
• Coordinating and driving focused market research plans to generate insights further driving plan and creative optimization and performance
• Lead consumer KOL/influencer identification and relationship development
• Lead patient / care partner ambassador strategy and execution
• Leadership of all consumer-related agencies to hold them accountable to the highest standards of performance
• Proactive management of marketing budget
• Other responsibilities as assigned.

Education/Experience/Skills:

Bachelor’s degree in marketing, healthcare, business administration or related field, MBA preferred.  A minimum 12 years of progressively-responsible experience in the pharmaceutical or biotech industry within the Marketing arena including digital marketing experience required.  A minimum 8 years of experience in a leadership role required.  An equivalent combination of relevant education and applicable job experience may be considered.  Healthcare Professional and Consumer Marketing experience preferred. Experience with celebrity marketing campaigns, with elements of both non-brand and branded preferred. Technical marketing competencies: Marketplace/consumer analysis and insight generation, consumer segmentation, brand positioning, brand sustainability (campaign/message platform development), execution excellence (multi-channel development and metric development/tracking), Multi-channel media plan development, including innovative digital, social, mobile initiatives

Physical Requirements:

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently f