Principal, Public Relations Manager

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Product PR team is responsible for telling our innovation story and positioning Workday as a pioneer that is shaping the future of work. The team is creative, bold, thoughtful, and at the forefront of AI in the enterprise.

About the Role

The senior manager of product PR for the oCIO will be responsible for owning PR programs that showcase the Workday platform and the solutions and teams that serve the Office of the Chief Information Officer (oCIO). The role requires enthusiasm, problem solving, and collaboration in helping identify new stories and ways of telling them – navigating different teams and priorities, and shining a light on our AI innovation.

About You

The candidate will be someone who is a creative PR professional with a can-do attitude, an excellent writer, brings fresh ideas and smart questions, and a natural at building productive relationships with executives, marketing counterparts, media, influencers, and other stakeholders.

This candidate will report to the head of Product PR, and must have demonstrated experience juggling fast-paced programs, projects, and priorities from strategic planning through tactical execution.

Responsibilities

• Oversee and lead PR activities across multiple products within the oCIO and Workday AI innovations, working closely with product marketing, content marketing, analyst relations, the broader communications function, and strategy teams to spotlight Workday products and technologies and the priority industries we serve.

• Build programs and own relationships with the media to drive positive coverage highlighting the Workday platform and our AI innovation.

• Partner with product executives and product marketing to develop narratives and messaging that can be applied across internal and external channels. This includes:

• Research into Workday’s product roadmap and working with key stakeholders to source product news – both near- and long-term – that we want to drive awareness around.

• Identifying stories and examples of how Workday is responding to customers’ needs with new solutions that help them adapt to the changing world of work.

• Helping develop Workday’s perspective on innovation from a platform, products, and AI technologies lens.

• Drive thought leadership content that helps raise the visibility of Workday executives and the company's AI innovation, with a focus on security, privacy, and trust.

• Represent the communications/PR team in cross-functional teams to ensure alignment around business objectives and to advance broader company initiatives.

• Help manage day-to-day relationship with external public relations agency.

Basic Qualifications

• 8-10+ years of public relations experience, preferably in enterprise software and AI technology. Background in both in-house and agency is a plus.

• Strong experience working with business, trade, IT, and industry media outlets and reporters.

Other Qualifications

• Superb written and verbal communication and project management skills.

• Ability to quickly understand technology and translate into public relations strategies, messaging, and compelling narratives.

• Create content that reaches audiences across paid, earned, and owned channels.

• Ability to work independently, prioritize multiple tasks effectively, and thrive in a fast-paced, dynamic environment.

• Strong interpersonal skills and proven track r