Director, Marketing & Brand

Brightside Health delivers life-saving virtual mental healthcare to everyone who needs it. We are powered by proprietary AI, purpose-built technology, a world-class clinician network, and a care model that rivals the best of in-person treatment. When combined with precision psychiatry and leading-edge therapeutic techniques, we’re able to improve outcomes for those with mild-to-severe clinical depression, anxiety, and other mood disorders. Our innovative approach has earned recognition from leading publications such as Healthline, Fortune, and Forbes, naming us 'Best for Crisis Care,' 'Most Comprehensive,' and 'Best Online Therapy for Anxiety and Depression.'

We take an action-oriented, purposeful approach with everything we do and seek out team members who value collaboration and thoughtful prioritization. As a result, our organization is looking for the brightest and most innovative talent in the industry. Indeed named us the top remote company to work for in 2024. We can promise you that, as a member of the Brightside team, you’ll have the opportunity to collaborate alongside smart and driven people while growing your professional skills.

Brightside Health is seeking a Director, Marketing & Brand who can roll up their sleeves and own brand development in a fast-paced environment. You’ll be responsible for shaping and elevating the Brightside brand across multiple touchpoints, driving awareness and trust across consumer and B2B audiences. This is a high-impact, highly collaborative role reporting to the COO and working cross-functionally with our CEO, Product, Commercial, and Clinical stakeholders.

This is a high-impact, scrappy and execution-heavy role focused on owning and operationalizing Brightside’s brand strategy. We’re looking for someone who can execute independently, think strategically, and bring a brand vision to life with focus and efficiency.

What you’ll be doing as Director, Marketing & Brand

• Lead and manage the Brand & Creative team — providing mentorship, setting priorities, and driving accountability across all initiatives
• Evolve Brightside’s brand strategy and positioning, ensuring consistency across all channels
• Translate existing brand identity into a go-to-market strategy
• Oversee end-to-end campaign development in collaboration with content, design, and marketing partners, guiding the team through concepting, execution, and optimization
• Ensure strong brand governance by maintaining and evolving brand guidelines and reinforcing brand consistency across internal and external teams
• Shape messaging and storytelling across platforms (web, social, paid, events), ensuring alignment with brand strategy
• Partner with Commercial and Clinical leaders to support go-to-market efforts and align brand narrative with business goals
• Support public-facing efforts, including press, events, and thought leadership
• Manage creative team and freelance partners (e.g., PR, design), setting clear expectations for deliverables
• Leverage AI tools (e.g., LLMs, design platforms, content generators) to improve efficiency and impact
• Evaluate and evolve our brand based on data, insights, and industry trends

Requirements:

• 8+ years of brand, marketing, or creative strategy experience, with 3+ years leading and mentoring creative or brand teams
• Proven track record of building and scaling brands in fast-paced environments — portfolio and/or case studies appreciated
• Demonstrated success managing full lifecycle of brand across consumer and enterprise audiences
• Strategic and execution-driven mindset; thrives in ambiguity and can move with urgency
• Strong writing, storytelling, and messaging skills, with an eye for both voice and visual cohesion
• Experience in cor