Vertical Marketing Manager

• Owning your ambition and fueling your career growth.
• Thriving in a supportive team environment that inspires you to strive for excellence.
• Contributing to a brighter, more sustainable future.

At Hach (www.hach.com), a Veralto company, we ensure water quality for people around the world, and every team member plays a vital role in that mission. Our founding vision is to make water analysis better—faster, simpler, greener, and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.

As part of our team and the broader Veralto network, you’ll be part of a unique work environment where purpose meets possibility: where you’ll make an immediate, measurable impact on a global scale by enabling the world’s everyday water needs, and where you’ll have opportunities to foster your professional development and fuel your career growth.

Motivated by the highest possible stakes in climate change and global health, we’re working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.  More about us: https://www.hach.com/about-us

What We Offer:

• Competitive salary and benefits
• Flexible working hours
• Professional onboarding and training options
• Career coaching and development opportunities
• Health benefits
• 401(k)

About the Role:

Reporting to the Sr. Manager, Vertical Marketing, the Vertical Marketing Manager is responsible for developing and executing targeted growth strategies for North America.

In this role, you will serve as the go-to expert for North American industrial markets, driving commercial initiatives across functions that address unique customer needs. Working with sales, service, product, and marketing teams, you will craft compelling growth initiatives, build strong industry partnerships, and strengthen Hach’s position as the leader in water analysis. If you are passionate about understanding customer challenges and rallying cross-functional teams to bring solutions to them with commercial excellence, we want to hear from you.

This position is part of the North America Marketing team, located in Loveland, CO, and will be hybrid.

In this role, a typical day will look like:

• Research and analyze industrial market trends, regulatory changes, customer pain points, and vertical-specific opportunities.
• Plan and deliver comprehensive annual growth initiatives aligned with market opportunities and business goals, including growth strategies for sub-verticals, such as power, semiconductor, food and beverage, and chemical markets.
• Drive cross-functional execution of commercial growth initiatives and sub-vertical growth strategies.
• Partner with marketing campaign managers, digital marketers, and demand generation experts to align campaigns and initiatives with business growth strategies and customer needs.
• Collaborate with trade show and event managers to plan and execute events that reinforce Hach’s leadership in water analysis.
• Work closely with North American sales teams to develop vertical-specific strategies and tools for success.
• Ensure that new and existing products address the most critical needs of customers in North America.
• Track, measure, and analyze the performance of growth initiatives against established KPIs and use problem solving to adjust strategies as needed.
• Build and maintain relationships with relevant industry organizations, associations, and influencers.

The essential requirements of the job include:

• Bachelor’s degree required; MBA or advanced marketing degree preferred.
• 5+ years of progressive commercial experience in marketing/product management
• Demonstrated experience developing and executing growth or go-to-market strategies in a B2B environment.
• Experience using market, customer, or performance data to identify opportunities and support decisions.
• Proven ability to work cross-functionally and lead through influence.

It would be nice if you also possess:

• Experience in an industrial or manufacturing environment
• Experience in water treatment or industrial water

Hach is proud to part of the Water Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to cl