U.S. Director of Wellness EAP & Wellbeing Solutions (930952)

Company Description

We are a purpose-driven organization where support teams directly impact our ability to change the lives of the people and communities we serve. Throughout our US network and global family, our services span workforce and employment, education and training, and community support. Equus Workforce Solutions is a member of the APM Group, a global network focused on enhancing a person’s health and wellbeing, independence, and employability.

Job Description

In this role, you will serve as the Director of Wellness, EAP and Wellbeing Solutions for APM (US), owning the strategy, design, performance and growth of a differentiated wellbeing and Employee Assistance Program (EAP) portfolio. You will set the vision and roadmap for integrated wellbeing experiences and partner ecosystems, ensuring solutions are clinically sound, operationally scalable, and commercially competitive.
You will partner with cross-functional stakeholders across clinical, operations, product/digital, analytics, and go-to-market teams to deliver measurable outcomes for members and clients—improving access, engagement, utilization, experience, and retention—while meeting privacy, regulatory, and contractual requirements.
 

Wellbeing & EAP Strategy, Portfolio & Innovation

• Define and evolve the US wellbeing and EAP strategy, including portfolio vision, positioning, multi-year roadmap, and investment priorities aligned to client needs and market trends (aligned with the APM global strategy and approach and tailored for the US market).
• Translate customer, member and partner insights into an integrated solution across digital applications, clinical programs, and partner offerings
• Lead market and competitive intelligence efforts to inform differentiation, partner strategy, pricing/value story, and prioritization of new capabilities.
• Where appropriate and relevant, partner with global EAP service delivery partners to ensure rapid adoption of best practices and innovations.
• Establish outcomes framework and KPI definitions (e.g., access-to-care, utilization, engagement, satisfaction, and clinical/experience indicators) to guide decisions and measure performance.
• Work with the APM CEO Mental Health & Wellbeing and key stakeholders in the APM US team to ensure we are a recognized and valued voice in thought leadership initiatives and conversations

Program Delivery, Operating Model & Execution

• As required, lead cross-functional planning and execution across clinical, operations, digital/product, and service teams to deliver roadmap initiatives on time and at expected quality.
• Define and maintain the operating model, including intake/prioritization processes, governance cadence, decision forums, and dependency management.
• Oversee end-to-end program readiness and change management (training, communications, implementation support), ensuring privacy, security, and regulatory requirements are met.
• Manage customer, partner and vendor performance as applicable, including SLAs, escalation paths, issue resolution, and continuous improvement plans.

Go-to-Market & Stakeholder Management

• Develop and execute the go-to-market/business development strategy for Assure Programs USA in partnership with global and local leadership and channel partners
• Own the wellbeing/EAP value proposition and solution narrative; partner with Sales and Marketing on messaging, enablement, and competitive positioning.
• Represent Assure Programs USA at national conferences and other forums to promote brand recognition and sales growth. This may from time to time include global forums directly related to EAP or Wellbeing services and products.
• Represent the solutions portfolio in key client conversations (e.g., strategy sessions, finalist presentations) and incorporate client feedback into roadmap and program enhancements.
• Develop and maintain core materials (solution briefs, implementation approach, FAQs, release/change notes) to align internal teams and improve client adoption. This will include contributions and guidance on the Assure US public facing website and active engagement in the Assure brand on social media.
• Partner with Customer Success and Account Management (including any service delivery partners) to track adoption, address pain points, and drive retention and expansion opportunities.

Analytics, Experimentation & Continuous Improvement

• Own performance reporting for wellbeing and EAP solutions, monitoring KPIs and surfacing insights, risks, and opportunities to leadership. This will include working with our EAP service partner and our global EAP team to ensure we are delivering best in class insights and data stories.
• Drive continuous imp