Senior Social Media Editor, The California Post

Job Description :

The New York Post is heading West – and this is your chance to be a part of history as we open a brand-new newsroom and make a significant investment in Los Angeles. The California Post will be a game changer, putting the people of the Golden State first and holding the powerful to account across digital platforms and print. 

This is a unique, once-in-a-lifetime opportunity: The California Post will bring The New York Post’s DNA of powerful, agenda-setting journalism to the West Coast and be a fresh and fearless voice for common sense. 

Our focus will also go well beyond hard-hitting news and iconoclastic opinion. The nationally recognized Page Six will bring its sassy and brassy attitude directly to the entertainment capital of the world. The California Post Sports department will deliver muscular coverage of the biggest teams in town, from the locker room to the front office. Our Tech team will reveal the latest innovators and innovations that will shape the nation’s future. 

Los Angeles is one of the great cities of the world, and it’s time L.A. – and California at large – had a bold, new voice. The California Post will be that voice. California, here we come!

As part of this bold expansion into Los Angeles, we are looking for a Senior Social Media Editor to join the California Post team. Reporting into the Sr. Director of Audience Development, this role will lead the day-to-day social strategy for the California Post, overseeing a team of social editors and content creators while working closely with newsroom leadership to amplify our journalism across platforms to reach the maximum audience.

The Senior Social Media Editor will be responsible for shaping and executing a social  strategy that drives engagement, builds brand awareness, and grows audience reach for the California Post. This role requires exceptional editorial judgment, a deep understanding of the ever-evolving social landscape, and the ability to translate the California Post’s journalism into impactful, platform-specific storytelling that hits the mark.

Application Instructions: Applicants should submit a cover letter or a short video cover letter. If submitting a video, please include a link to the video in your cover letter or as part of an additional document. We do not accept direct video file uploads.

Responsibilities:

• Oversee the California Post’s social media strategy and execution, ensuring coverage is timely, creative, and aligned with editorial priorities

• Manage and mentor a team of social editors and content creators, fostering collaboration, creativity, and accountability

• Work closely with newsroom editors and reporters to amplify top stories and adapt content specifically for social platforms.

• Develop and enforce best practices for tone, visuals, and content packaging across platforms

• Monitor analytics and audience insights to refine strategy and optimize performance

• Anticipate and act quickly on breaking news, cultural moments, and emerging trends across platforms

• Collaborate with cross-functional teams to ensure social media supports broader audience growth and engagement goals

• Proactively pitch new ideas to increase visibility, engagement, and loyalty among audiences

• Cultivate and grow the social media audience, identifying new platforms and strategies for expansion

• Monitor social media for breaking news, trending topics, and user-generated content.

• Train and mentor staff on social media best practices, platform changes, and emerging trends

Requirements:

• 7+ years of professional experience managing social media for a newsroom or major media brand

• Proven track record of building and executing strategies that drive audience growth, engagement, and high performance on major social platforms

• Expertise in analytics and monitoring tools such as CrowdTangle, Parse.ly, and Google Analytics, with the ability to translate insights into actionable strategy

• Strong portfolio demonstrating proficiency in video and photo editing (Adobe Premiere Pro, Final Cut Pro, Photoshop, Canva) and creative, platform-specific execution

• Excellent editorial judgment and writing skills, with the ability to adapt tone across platforms while ensuring clarity, accuracy, and timeliness

• Experience managing and coaching a