Associate Marketing Analyst

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.

This role is currently based at our Minneapolis office and will transition to our new headquarters in Dayton, MN, in 2027.  

The Associate Marketing Analyst - E-Commerce will drive qualitative analysis for Graco’s Ecommerce and Digital CX platforms. Utilizing reporting tools to manage, ingest and analyze data; and present findings on customer experience and loyalty data. The data will be ingested from a variety of sources such as web traffic, paid media platforms, custom surveys, ratings and reviews, chat information, and more. The  Associate Marketing Analyst - E-Commerce will work within the Marketing Data & Analytics team; and will be responsible for delivering concise and sharable insights to internal stakeholders on the central marketing and business unit teams.   

What You Will Do at Graco   

Analysis and Reporting    

• Compile, analyze, and report on web traffic, e-commerce, product information, sales, and more. Deliver insights across Graco’s marketing organization.  

• Utilize data visualization tools and techniques to develop comprehensive and standardized dashboards to present key metrics and trends in a clear, engaging manner that supports strategic decision-making.    

• Support ad-hoc analyses to understand marketing’s impact on the business, investigate emerging trends, and diagnose data discrepancies.    

• Concisely and clearly report findings to a wide range of business stakeholders to drive One Graco business strategy.  Understand when and how to automate reporting needs.  

Tools and Data Management    

• Deliver insights across customer feedback platforms, providing detailed reports to stakeholders. Tools include Adobe Analytics, Qualtrics, GA4, paid media platforms, and more.  

• Create and share reporting requirements with partner teams tasked with building and maintaining data solutions.    

• Manage requests to the marketing team using project management tools.  

Cross-functional Collaboration    

• Manage assigned analytics requests, refinement and communication to stakeholders on status and time to completion.    

• Work with social media, web design, communications, and other experts to analyze trends and recommend improvements.    

• Collaborate with web, ecommerce, product information, and digital marketing teams to define data needs and develop strategies to improve customer experience.    

What You Will Bring to Graco     

• Bachelor’s degree in data analytics, business, communications, marketing, related field, or equivalent experience.

• Demonstrated experience in consumer insights, customer loyalty, qualitative/quantitative analysis, or digital ma