Product Growth Associate

Location: Remote, New York City, or Oakland

Role Type: Full-time

Compensation: For employees based in the Oakland, CA, and New York City, NY, metropolitan areas, the salary for this role is $120,000. For employees based elsewhere in the United States, the salary for this role is $93,000. 

Visa sponsorship: Not available

Hires remotely in: United States

Experience: 3+ years of relevant work experience 

Recidiviz is excited to bring on a Product Growth Associate to join the Product Growth team! We’re a small, fast-moving team that is tasked with increasing the impact of our products by driving up usage and adoption in our partner states. Our team works directly with our users within state Departments of Corrections, such as parole and probation officers, case managers, supervisors, and justice-impacted individuals, to build relationships that can turn non-users into power users and power users into evangelists. That’s where you come in. We’re looking for someone to be the face of Recidiviz to our users, to have boots on the ground increasing adoption and impact of Recidiviz tools. 

About us

Recidiviz is creating safer, healthier communities by reducing incarceration safely, equitably, and at scale. We build technology to reduce the number of people in prison and to help criminal justice leaders embrace data-driven decision-making. 

Using software tools and thoughtful product design, we’ve been able to safely and permanently reduce incarceration and improve outcomes. We work side-by-side with leaders of the criminal justice system, people in prison and on supervision, and ecosystem partners to build a better path forward. In addition to the revenue we earn from state partners, some of the most respected philanthropists and foundations support our work.

People who succeed at Recidiviz lead with kindness and humility, assume good intent, learn from failure, and fix problems when they see them. They are excited to work arm in arm with government leadership and staff to improve outcomes. They are great listeners. They build deep relationships with and empathy for the people we work with and the people who our mission serves, even when those two groups feel at odds. 

About the role

We’re looking for an empathetic, collaborative, fast learner who is able to quickly develop a deep understanding of our tools to help launch, land, and grow our tools with a diverse set of users. What you’ll do:

• Manage new product rollouts onsite and virtually, including training new users
• Run state-agnostic broad-reaching and scaled engagement and adoption tactics
• Run state-specific custom-tailored engagement and adoption tactics
• Manage inbound feedback and support requests from users
• Represent the company’s brand and tone in all external interactions
• Track and measure the results and outcomes of all Product Growth work
• Note: This role involves 25-40% travel within the continental US, up to 4 trips per quarter

Core responsibilities

• (35%) Rollouts: Make sure the product is both launched and landed successfully, getting new users excited about the product and bought into using it regularly, and making sure their perspectives are captured and returned to the internal team. This includes:
• Define and execute a measurement plan
• Go onsite to states and train users on new tools
• Host virtual launch trainings
• Record/create static launch materials eg training videos, posters/fliers, emails
• Communicate and coordinate with state and internal counterparts
• Build and execute a post-launch nurturing plan
• (35%) Scaled adoption tactics: Get more bang for our buck by planning and executing creative and engaging virtual adoption tactics that can scale across all Recidiviz partner states with live tools and can be run from your desk, including things like: 
• Define and execute a measurement plan
• Email awareness and adoption campaigns (sendgrid experience a plus)
• State wide and inter-state usage competitions
• Designating and training on site representatives
• Creating and distributing print materials (lob.com experience a plus)
• (15%) Tailored adoption tactics: Support state leadership in achieving their usage and adoption goals by enabling the tactics they have expressed interest in supporting with state resources, such as:
• Define and execute a measurement plan
• Issuing usage mandates
• Building trainings into new officer onboarding
• Adding entry points to the product from their intranet platforms
• Enabling write-back to their syste