Marketing & Communications Specialist

Job Overview:

APTIM's Energy Transition team is seeking a motivated and experienced Marketing Specialist to join our APTIM team on a part time basis. Reporting to the Marketing Director, you will be a key driver in the development and execution of program marketing and communication campaigns for various stakeholders. Your responsibilities will include copywriting, developing social media campaigns, approving collateral, and organizing awards. You will also refine or develop communication elements as needed.

In this role, you will work with cross-functional teams to deliver high-priority projects, visually convey concepts, and ensure clear, technically sound messages. We need someone versatile who thrives in a fast-paced, mission-driven environment and can seamlessly shift between creative design and visual communication for diverse audiences. Plus, you will be working with others who are passionate about energy efficiency and making a positive impact on the industry.

APTIM's Energy Transition team is a recognized leader in the marketplace. Our technical experts deliver innovative projects and complex client solutions, offering a full range of energy solutions including energy management, carbon management, smart energy infrastructure, distributed energy resources (DER), and carbon-free mobility solutions. Our consultants collaborate with clients to define and implement strategies and campaigns around key business drivers, focusing on delivering high-impact projects that exceed expectations and meet the unique needs of our commercial and retail clients.

In addition to being an outstanding project leader and communicator, the successful candidate will also demonstrate excellent interpersonal and analytical skills. In this role, you will be working with others who are passionate about energy efficiency and making a positive impact on the industry.

Key Responsibilities/Accountabilities:

• Ensure marketing materials comply with brand guidelines and regulatory requirements.
• Develop and implement marketing strategies for energy efficiency programs.
• Collaborate with internal teams and external partners on marketing materials and campaigns.
• Coordinate events and outreach activities to engage target audiences.
• Analyze market trends and customer insights to inform marketing decisions.
• Produce marketing copy and manage social media accounts, websites, and digital marketing tactics.
• Track and report on the effectiveness of marketing campaigns (ROI).
• Create designs in various visual media channels to communicate program messages.
• Create white papers and case studies highlighting program successes.
• Meet with internal staff, stakeholders, and partners to discuss project requirements and design.
• Commitment to fostering a collaborative work environment within the team and broader organization.
• All other related duties as assigned.
• Ensuring compliance with all APTIM quality and safety policies as well as all OSHA regulations.

Basic Qualifications:

• Bachelor's degree from an accredited college or university in marketing, communications, business, related field
• Experience in marketing, preferably within the energy or utilities sector.
• Proficient design abilities in software applications such as infographics, InDesign, Illustrator, Photoshop, Acrobat, and the MS Office suite.
• Strong written and verbal communication skills, experience with client engagement and coordination.
• Detail-oriented with excellent time management, project management, and follow-through.
• Demonstrated ability to execute marketing, education, and outreach strategies.
• Solid knowledge of design and visual principles.
• Creative thinking and problem-solving abilities.
• Ability to analyze and interpret data into visual design concepts.
• Must be