Sr. Director, Strategic Initiatives - Commercial Strategy - FIFA World Cup 26™

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

About the Role:

The Sr. Director, Strategic Initiatives – Commercial Strategy for the FIFA World Cup 2026 will ensure the alignment and execution of all revenue strategies in alignment with the VP, Revenue & Yield Management and the VP, Commercial & Operational Strategy. You will work closely with the leadership, executive team, and multiple stakeholders to drive program strategy & revenue, and maximize ticketing and hospitality sales. This role requires a leader with a strong vision, strong organizational and strategic skills to ensure seamless integration of commercial initiatives and day-to-day operations.

Key Responsibilities:

• Strategic Leadership & Execution:

  • Collaborate with the Commercial Strategy leadership to develop and implement a program-wide commercial strategy that align with FIFA's vision and the goals for the 2026 World Cup, including efforts focused on product architecture, ticket operations, revenue & yield management, and business strategy & analytics.

  • Serve as the right hand to both department leaders, helping to streamline processes, manage priorities, and ensure execution of initiatives on time.  Take broad scope ideas and align them to implementation.

  • Lead or oversee critical projects and initiatives that drive growth and operational efficiency within the marketing department.

  • Provide analysis, insights, and recommendations to support high-level decision-making.

• Cross-functional Collaboration:

  • Liaise between product architecture, ticket operations, pricing, strategy & analytics and other departments including sales, marketing, legal, finance, and operations to ensure alignment on key initiatives.

  • Act as the communication bridge between executive leadership and commercial strategy team, ensuring consistent information flow.

  • Manage relationships with internal and external stakeholders, including day-to-day FIFA counterparts.

  • Support ad hoc deliverables across commercial strategy team function as needs arise through program.

• Project Management:

  • Lead and coordinate key commercial strategy-related projects and deliverables from conception through to execution.

  • Identify, assess, and manage risks to ensure project deliverables are met within scope, time, and budget.

  • Support VP, Revenue & Yield Management and the VP, Commercial & Operational Strategy in the management of priorities across stakeholders, on-going  initiatives, and other organizational design.

• Sales Performance Tracking & Reporting:

  • Ensure accurate reporting on key sales metrics and KPIs, providing actionable insights to the leadership team.

  • Monitor market trends, customer behavior, and competitor strategies to identify growth opportunities.

  • Support the creation and delivery of high-level presentations, reports, and strategic sales analyses.

• Leadership & Team Development:

  • Represent VP, Revenue & Yield Management and the VP, Commercial & Operational Strategy as needed for internal meetings

  • Mentor, coach, and develop junior team members with