Manager, Partnership Activation (Georgia Tech)

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

LEGENDS GLOBAL PARTNERSHIPS  

A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems, and ultimately deliver the right game plan to drive your organization forward. 

GEORGIA TECH 

The Georgia Tech Athletic Association (GTAA) and Legends formed a first-of-its-kind partnership to combine opportunities across multimedia rights, premium seating, ticketing, data analytics, business intelligence, and e-commerce into one integrated relationship. The partnership will take a customized and holistic approach for identifying new, engaging, and entertaining platforms for corporate partners and Yellow Jacket fans to connect with Georgia Tech athletics and position the Institute for success and growth in the evolving collegiate athletics landscape. 

THE ROLE  

The Manager of Partnership Activation will be primarily responsible for the planning, execution, client service and day-to-day management of all aspects surrounding partnership contracts at Georgia Tech. The Manager of Partnership Marketing acts as the liaison between multiple client partners and/or their agencies. The Manager of Partnership Activation will report directly into the SVP, Partnerships.  

ESSENTIAL FUNCTIONS  

• Act as the primary liaison for client partners to facilitate activation of integrated partnership agreements.
• Assist with the development of partnership proposals and presentations for both new business and renewals. 
• Participate in management and analysis of departmental tools equipped to support sales and inventory management. 
• Collaborate with client’s partnership staff to fully understand each client’s marketing objectives and priorities. 
• Assist with game-day events and activation for corporate partners, including but not limited to special activations, pre-game, in-game and half-time promotions, hospitality events, promotional activations and displays. 
• Manage corporate partnership aspects of non-game day events and promotions, including but not limited to clinics, tournaments, player appearances, special promotions, and sweepstakes. 
• Manage several business lines on behalf of the department to ensure all corporate partnership elements are fulfilled and all inventory is utilized (i.e. television, radio, digital, etc.) 
• Prepare and communicate timelines, artwork, creative specifications, and implementation deadlines. 
• Maintain detailed planning records using CRM system, and manage budgets related to the execution of partnership agreements. 
• Prepare and process all documentation related to client implementation and the creation of year-end partnership summaries. 
• Facilitate ongoing client engagement and opportunity identification via regular meetings, conference calls, and written correspondence. 
• Coordinate special events for client accounts, managing from planning to execution of these events. 
• Coordinate and manage all ticket and hospitality implementation, as well as scheduling and logistics for current partners on events.   
• Work closely with all internal constituents, including marketing, business intelligence, ticketing, accounting, operations, community relations, consumer products and more. 
• Travel as required for club events and client meetings. 
• Responsible for any other sp