Senior Manager, Social Media, Homes.com

Senior Manager, Social Media, Homes.com

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Job Description

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CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.  We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.   

Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry.

Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.

Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. 

What We Are Looking For:

We are currently seeking a Senior Manager, Social Media to join our Homes.com Marketing team based in Richmond, VA. As Senior Manager, Social Media, you will be responsible for managing all B2C and B2B social media strategy and content.

This position is located in Richmond, VA and offers the following hybrid schedule option:

• 4 days onsite / 1 day remote

Responsibilities:

• Adapt and implement comprehensive social media strategy aligned with overall business goals, positioning Homes.com as the marketplace that helps real estate agents sell more homes faster.

• Manage and review all day-to-day content for Homes.com across all social media platforms: Facebook, LinkedIn, Instagram, X (formerly Twitter), TikTok and YouTube.

• Support social content creative development process by collaborating across internal teams, providing input on content needed, submitting content creation requests and managing delivery of content from copy through concept and creative design.

• Develop and execute marketing and social-first campaigns including paid, organic and influencer social promotions and/or sweepstakes, partnerships and trade events.

• Measure and report on all campaigns for Homes.com on a weekly, monthly, or quarterly basis.

• Publish stories for employee social media advocacy tool daily.

• Stay abreast of competitive land

• cape and industry benchmarks to continually refine and elevate our social media approach.

• Identify key trends, emerging platforms and technologies to stay ahead in the social media landscape.

Required Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, Communications, or similar discipline from an accredited, not-for-profit university.

• A track record of commitment to prior employers.

• 5+ years of leadership experience, managing teams of individual contributors

• 10+ years of relevant social media or digital marketing experience with known B2C and B2B brand(s), preferably in the residential real estate and/or technology industries.

• Working knowledge of digital marketing tools (e.g., Sprout Social, Employee Advocacy, LinkedIn Campaign Manager, Facebook Business Manager, X Ads Manager, etc.)

Knowledge, Skills, And Abilities:

• Proficiency in Microsoft Outlook, Word, Excel and PowerPoint.

• Organized with a strong attention to detail, knows how to pr