Graduate Education Recruitment Specialist (Hybrid Opportunity)

About UMass Amherst

The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and creativity, and share and use its knowledge for the common good. Founded in 1863, UMass Amherst sits on nearly 1,450-acres in scenic Western Massachusetts and boasts state-of-the-art facilities for teaching, research, scholarship, and creative activity. The institution advances a diverse, equitable, and inclusive community where everyone feels connected and valued—and thrives, and offers a full range of undergraduate, graduate and professional degrees across 10 schools and colleges, and 100 undergraduate majors. We believe every member of our university community can contribute to our ongoing success by striving for the highest level of excellence as we seek breakthrough solutions to mounting environmental, social, economic, and technological challenges in our world.

  

Job Summary 

Under the direction of the Director of Marketing Strategy and Communications for Isenberg Graduate and Professional Programs, and working closely with all program personnel, the Graduate Education Recruitment Specialist will be responsible for managing qualified leads for Isenberg Graduate and Professional programs. The position will be responsible for monitoring and analyzing Customer Relationship Management (CRM) System data, qualifying leads and recommending appropriate allocation of marketing resources to follow-up with prospective students. 

 

Essential Functions 

• Actively pursues qualified leads and addresses general inquiries from prospective students via one-on-one correspondence.
• Converts qualified leads into promising applications by advising prospective students with appropriate and accurate information regarding program options and admissions. 
• Monitors and analyzes data from the CRM System used by Isenberg to track qualified leads from prospect to applicant to matriculated student. Takes part in decision-making processes pertaining to the CRM System.
• Continuously explores new and innovative ways to utilize the Customer Relationship Management (CRM) tool to improve prospective student services and communications. 
• Analyzes data to identify key leads and recommends effective communication strategies/marketing resource allocations. 
• Contributes to the overall success of Isenberg Graduate and Professional Programs by providing solutions to team coordination and related workflow procedures, such as communication plans, assistance with scheduling and promotion of recruiting events, and development and maintenance of lead management resources.
• Participates in recruitment activities performed by the department emphasizing program benefits and success outcomes to prospective students. Attends on-campus career fairs and virtual information sessions for prospective students. Answers questions from the audience via chat and assists the presenter with managing audience participants. 

  

Other Functions 

• May assist the Director of the Full-time MBA program with admission interviews. 
• Performs related duties as assigned or required to meet department, executive area/division, and university goats and objectives. 
• Understands responsibilities with respect to Title IX, Clery and other compliance requirements. 
• Works collaboratively with other campus stakeholders to fulfill the mission of Student Affairs and Campus Life. 
• Demonstrates capacity, skill and willingness to engage students and contribute to student success. 

  

Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure) 

• Bachelor’s degree and one (1) year of professional work experience. 
• High level of written and verbal communication skills. 
• Ability to effectively influence stakeholders of various levels including potential students, faculty and administration. 
• Strong organizational and planning