Senior Tracking Specialist

<p><strong>Join our Movement and Champion Restaurant Culture! 💚</strong></p> <p>At TheFork we believe that the best things in life happen around the table. <br/>As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.</p> <p>We’re part of the Tripadvisor Group and proud to be building a diverse, people-first culture where “respect”, “ownership”, “growth” and “better together” values thrive. <br/>If you’re passionate about food, technology, and making a real impact, your seat at the table is ready.<br/><br/>👉<a href="https://www.careers.thefork.com"> Discover life at TheFork</a></p> <p><strong>What you will do:</strong></p> <p> </p> <p>As a Senior tracking specialist, your role overall will be to ensure a high level of product data quality, in line with business requirements, data quality and tracking best practices.</p> <p>You will report to the Product data Analytics manager, the Product Data Analytics team has 3 missions : </p> <ul> <li> <p>Improve the user experience on our product thanks to data and insights</p> </li> <li> <p>Develop a valuable and actionable data asset</p> </li> <li> <p>Support company transformation towards a Data-driven Culture</p> </li> </ul> <p> </p> <p>You will work on our 2 main products: Diner Experience (<a href="http://thefork.com/" target="_blank"><u>thefork.com</u></a>, TheFork Android, TheFork iOS) &amp; Restaurant Experience (TFM3 <em>is an Electronic Reservation Booking software developed by TheFork to help restaurants to manage reservations, offers, etc.</em>) ; and on our other mini websites (~15 domains).</p> <p>You will work with 25-30 people in the Product &amp; Engineer team.</p> <p><strong>The expected outcomes of your role are:</strong></p> <p>Main responsibilities are:</p> <ul> <li> <p><strong>Robust Product Data Foundations:</strong> Establish and maintain comprehensive, high-quality, and evolving tagging plans across all products, encompassing specifications, data collection, rigorous testing, and seamless deployment.</p> </li> <li> <p><strong>Assured Data Quality:</strong> Guarantee strong data quality through the implementation of automated testing and proactive alerting systems.</p> </li> <li> <p><strong>Optimized Platform Administration:</strong> Efficiently administer Amplitude, ensuring optimal setup and maintenance of properties and projects.</p> </li> <li> <p><strong>Consistent Tag Management:</strong> Oversee the Tag Management tool, ensuring consistency and integrity of the data environment for all tags.</p> </li> <li> <p><strong>Enhanced Data Literacy &amp; Usage:</strong> Develop and deploy comprehensive support initiatives (documentation, communication, tooling, training) to accelerate the organization's adoption of product data in daily product and engineering workflows. This requires a deep understanding of raw product data, including data flows, dimensions, fact tables, datamarts, dashboard/presentation tables, metrics, and KPIs.</p> </li> <li> <p><strong>Regulatory Compliance:</strong> Ensure all data collection adheres to current regulations, specifically GDPR guidelines, by setting up and maintaining consent mechanisms across all domains using our Consent Management Platform (Evidon/Crownpeak &amp; GTM).</p> </li> </ul> <p>Supporting the team on:</p> <ul> <li> <p><strong>Performance Monitoring:</strong> Create and maintain dashboards to effectively monitor the performance of our products across both web and app platforms.</p> </li> <li> <p><strong>Cross-Functional Support:</strong> Provide support to the broader product data analytics team, including contributions to Conversion Rate Optimization (CRO) analysis and other team activities.</p> </li> </ul> <p><strong>Our Tools</strong></p> <ul> <li> <p>Amplitude </p> </li> <li> <p>Google Tag Manager </p> </li> <li> <p>DataLake: Snowflake</p> </li> <li> <p>Consent Management: Evidon Crownpeak</p> </li> <li> <p>Attribution on App: Appsflyer</p> </li> <li> <p>Other third party : Meta, Google Ads, ..</p> </li> </ul> <p><strong>Who you are:</strong></p> <ul> <li> <p>You show technical skills and you love to fix complex problems </p> </li> <li> <p>You are rigorous and aspire to provide accurate data</p> </li> <li> <p>You are proactive and don’t wait to be told what to do ! Don’t hesitate to bring new ideas to the company</p> </li> <li> <p>You demonstrate a high level of team collaboration: you will have to work closely with teams seeking to optimize performance of our product, deploying several tests a month with tracking needs </p> </li> <li> <p>You will have to work and challenge several mission team missions and engineers.</p> </li> </ul> <p>You have a good level of English (Operational fluency in English <u>essential</u>).</p> <p> </p> <p><strong>What we offer you: </strong></p> <p>😄 An