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Vice President - Chase Branded Cards Go to Market Lead

JPMorgan Chase & Co.
New York City, United Statesfull_timeVerifiedPosted 16 Oct 2025

About the role

Join a dynamic team at the forefront of innovation in the financial services industry. As a Vice President in the Go to Market team, you will play a pivotal role in shaping the future of Chase Branded Cards, delivering market-leading value to millions of consumers and small businesses.

 

Job Summary  

As Vice President, Go to Market Lead for Chase Branded Cards, you will you will play a pivotal role in launching card product launches and refreshes, delivering market-leading value to millions of consumers and small businesses. You will drive the go to market strategy and execution of card product launches and refreshes across the Slate, Freedom, Sapphire, and Ink portfolios. You will become a go to market subject matter expert and partner with portfolio General Managers to amplify and accelerate portfolio’s roadmap to meet long term targets, develop integrated go-to-market plans, and lead successful market launches of innovative card products. This is a unique opportunity to help accelerate Chase Branded Cards roadmap and bring to market the next generation of Chase Branded Cards. Chase Branded Cards Go to Market team is spearheading development of the Branded Cards long-range plan, creating the evergreen go to market framework to accelerate time to market, and leading delivery of the card product launches and refreshes across the Slate, Freedom, Sapphire, and Ink portfolios.

Job Responsibilities

  • Partner with Card General Managers and cross-functional teams to bring best-in-class card products to market that delight customers and achieve business goals.
  • Lead delivery of new card products and refreshes in a complex, matrixed environment.
  • Manage integrated go to market program from ideation to execution, including planning, development of project plans, deliverable tracking, and milestone management to ensure timely and seamless delivery. 
  • Develop and implement comprehensive go-to-market plans that amplify impact across customer channels, e.g., brand, acquisition, branch, and servicing channels.
  • Build strong relationships across the Branded Card teams, business and functional partners, fostering collaboration and cohesion of strategies, plans, and tactics.
  • Lead program governance, prepare executive updates, and facilitate forums with senior leaders, ensuring  strategic alignment across all stakeholders.
  • Identify key strategic issues, risks, and interdependencies, proactively driving mitigation plans, resolution, and ensuring successful outcomes.
  • Contribute to the development of an evergreen go-to-market framework, accelerating future product launches and setting new standards for excellence.
  • Support and develop junior team members, fostering a culture of collaboration, innovation, and continuous learning.

Required Qualifications, Capabilities, and Skills 

  • 5+ years of experience in product marketing, go to market strategy, product leadership, strategy consulting, or corporate development, preferably in financial services or payments.
  • Proven track record of leading successful product launches or refreshes.
  • Proven ability to develop high impact strategies, lead complex initiatives, and deliver results in a complex, matrixed environment.
  • Excellent stakeholder engagement and communication skills. Proven track record of motivating team and partners towards accomplishing a common goal.
  • Analytical and solution-oriented mindset, strong ability to structure problems, frame decisions, and drive resolution.
  • Strong project management and organizational skills.
  • Ability to thrive in a fast-paced environment, adept at navigating ambiguous and unstructured challenges. 

Preferred Qualifications

  • MBA or equivalent preferred

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition

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Company

JPMorgan Chase & Co.

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